Today I mark the 6th year anniversary of Hawkins & Shepherd. I want to thank many of my new and existing customers who not only support the brand, but reach out to me personally to thank me for the quality of service.
The luxury shirtmaking industry is a fiercely competitive one. London has a great pedigree of manufacturing made to measure shirts, I'm humbled and proud to align myself (dare I say) with some of the marquee names such as Emma Willis, New & Lingwood, Turnbull & Asser etc.
Whilst I might not have quite the history of some of these notorious ateliers, I've been inspired by their commitment to quality. As Hawkins & Shepherd continues to grow I want to give you some tiny insights into what lies in store for Hawkins & Shepherd.
Sustainability. I'm currently looking into different fabrics that can provide a more eco-friendly alternative to cotton. The eco-textile market is an ever shape-shifting landscape and it's very much early days, but I can tell you I'm currently keeping an eye on reports out of Finland on a fabric called Ioncell that's derived from birch trees.
The website will be getting an overhaul to enable a more slick user experience. I'm currently in talks with 3 developers that will help bring my vision to reality.
I'm also looking to offer more style advice on what to wear for formal occasions. As you may have seen in recent weeks I've had the pleasure and privilege to be invited to some of the most prestigious events in the country such as Ascot, Goodwood and Henley.
I don't want anyone to be floundered at what to wear to these events. DM me or comment below for any advice, more than happy to help.
I've also teamed up with some other mens fashion influencers to offer unique discount codes on some of my shirts. I don't want to give too much away at this point but stay tuned James Bond fans!
All these ideas I'm implementing to help strengthen my position in the luxury shirt market. As well as constantly releasing new seasons collections such as the New Cashmerello range, I'm also in the throes of recording 'versus' YouTube videos, pitching my shirts against other high street brands.
If you're interested in knowing what makes a luxury shirt and the differences you should be looking out for, please check a previous post on The Perfect Shirt.