The Colours of Summer: Hawkins & Shepherd Spring Summer Pastels Collection

I'm taking a quick time out from the travel log and want to bring to your attention some new Spring/Summer Pastels available on the Hawkins & Shepherd site. 

We're emerging into that time of year when you start looking at your shirts and thinking they look a bit tired. They call it a Spring clean for a reason right? There's no better time to rejuvenate your wardrobe with a shirt subscription service through Hawkins & Shepherd

Current Shirt Trends 

For me I'm really trend-led. I do believe in producing quality timeless shirts that have a proven track record of not just fawning to flavour of the month clubs. 

I've intergraded some strong bold stripes and into the H&S Spring/Summer shirt range this year. Pink pastes and fresh colour palettes are also available. 

There is something for everyone not only in the varying types of colours, but the collars also come in curve tab, cutaway, pin collars etc. 

I'm very excited about this collection of ready to wear shirts. The fresh pastel colours for this Spring/Summer season is a reflection of where my head is at right now. Clean lines, positive radiant colours. 

I want these shirts to be worn with confidence. I want you to be bamboozled by the quality of these shirts. I want you to question why some shirt makers get to charge double the price for only half the end result. How some brands get to exist purely on their name. 

The pastel hues of pink, lilac, blue, mint etc, these are all neutral Spring/Summer colours that are interchangeable with staple garments you probably already own. Dark blue jeans, Navy blazer, the tan shoes etc. 

Spring/Summer sees the return of drinks by the river, smart-casual garden parties, the Henley Regatta, Race meetings, first dates in the beer garden and so on. We don't just want you to own one Spring/Summer shirt but have a modest collection on a revolving carousel. Take a look at the shirt subscription package to see how you can save money on upgrading your wardrobe.

You'll keep your friends and your work colleagues on their toes with how new and refreshed you look every time they see you. 

I've worked hard on the designs and it's taken time to bring the concept to market. I'd very much appreciate you leaving a comment on what your favourite Spring/Summer shirt is in the comment box below. 

https://www.hawkinsandshepherd.com/collections/spring-summer-collection

 

UK Shirt Subscription Service | Hawkins & Shepherd


I've been asked on a variety of occasions to explain the minutia of the shirt subscription service on Hawkins & Shepherd, so I'd like to walk you through it. 


Why do I need a shirt subscription service? 

Reason One

Shirts are the most used item of clothing a man could own. Unlike our American counterparts, us Brits rarely wear a vest beneath the shirts so the garment is in constant contact with our skin. Meaning it should be washed or dry cleaned more regularly. 

We also wear out our shirts quick. The elbows start to perish as they meet every day demands of being rubbed on our desks. The collars start to deteriorate and discolour. It's important for someone who wears shirts daily not only to equip oneself with a decent supply of shirts, but to have them on rotation. 


Reason Two 

You also don't want to be the guy in the office that is Mr Predictable. You don't want your co-workers to think 'he's wearing his Monday shirt' or 'he's wearing that shirt still with the toothpaste stain on the chest'. 

You're redoubtable presence in the office will not go unnoticed if you appear fresh and well-groomed for the workplace every day. 


Reason Three

Save time, save money. You don't need to shop around and look for discounts, waste weekends fruitlessly maundering the high street in search of your correct size. With the Hawkins & Shepherd subscription service we take out all the heavy lifting and ship direct to your door. 


How does the shirt subscription service work? 

We have broken the subscription service down into 3 tiers, dependent on budget and how demanding your lifestyle can be. 


Enthusiast - One Shirt per Month 

If you are a business traveller or maybe you just love the feel a crisp new shirt gives you, then this is the package for you. You can either opt for a 6 month or 12 month subscription package. UK Customers Only. You'll be asked for a few details such as collar size, colour and fit and once selected we'll be sending a shirt out to you every month at 40% off the price of an average shirt. 



Executive - One shirt every 2 months

If you wear shirts every day for work, they can become stiff, discoloured and worn. Keep up your sartorial game with this package. 

With a 12 month subscription package you'll be able to get 6 shirts a year at 30% off. 



Essential - One shirt every quarter

Everyone should to be able to wear a Hawkins & Shepherd luxury shirt. Split the cost of one shirt over the period of 3 months with this package. This is a great deal for those that are on a limited spend, but still want to have the option of getting a fresh look with an investment piece. With the Essential package you'll be getting 4 shirts a year with a 20% discount. 

If you have any questions regarding this service then please do not hesitate to ask. We aim to answer all questions within 24 hours. 

 

Win a Cashmere Coat & Why I’ve Invested in Outdoor Advertising for Hawkins & Shepherd

It's time to put the great, in the great outdoors. What am I on about? Outdoor advertising! This month I've launched a new advertising campaign, promoting The Collar Club, a shirt subscription service from Hawkins and Shepherd. For the next 12 months I'll need you to keep your eyes peeled when out on the streets in central London as two black taxis will be donning my brand and the face of the campaign, the flame haired viral master and Mr Body Transformation himself Gwilym Pugh.

GIVEAWAY!

As part of this campaign I'm going to be giving away a 100% Cashmere Coat (the one in the image above) which retails at £1,600. To enter the competition draw you'll need to take a photo/selfie of the taxi and tag on social media #HawkinsAndShepherdTaxi which will automatically enter you in the draw. It is that simple.

Why outdoor advertising? 

As part of my business I'm heavily invested into all areas of digital marketing. I've ran many digital campaigns for other brands on my blog, but only have a modicum of experience when it comes to outdoor advertising. With that in mind I wanted to experiment and have a little fun with the campaign, making it more fun for me and the man on the street. 

'There is undeniable and enduring power and purity in a great idea, articulated with a striking image and pithy copy line – a Classic poster. There is, perhaps, a perceived simplicity to this task that makes it a less alluring creative challenge in a world of one-to-one communication. The fact is, simple is hard and we must do more to acknowledge and celebrate this among the creative community.' Glen Wilson - Campaign

 One of my favourite billboard advertisement stories of all time is the story of Tommy Hilfiger who released a teaser billboard in Manhattan’s Times Square cryptically declared, “The 4 Great American Designers for Men Are: R—— L——-, P—— E——, C——- K——, T—— H———-.” I couldn't afford to be as subtle as Tommy at this stage, but there's no doubting how persuasive a good advert can be. I’d be interested in hearing your thoughts on outdoor advertising, do you have a favourite campaign other than the Eva Herzigova Wonderbra advert of the mid 90’s? Leave your comments and thoughts in the box below.