Austin Reed: Progressive Made to Measure Service Goes Door to Door

Austin Reed have unveiled their personal tailoring service, bringing the Made to Measure experience to your home, office, private members club etc. 

I think it's a fantastic move, progressive yet equally clandestine and traditional. Talk to any of the big tailors or shirt makers around today and they'll regale stories of how they would go meet their clients at their place of work or in their hotel etc. 

The legendary Doug Hayward would often meet his clients at The Dorchester and not only measure them, but watch them walk around the room. Study their posture and how they carry themselves. 

Austin Reed are recognising that it's a different world where our attention and time are strained. Not everyone gets lunch hours to nip off to their tailors to get measured. And how good is any experience when it feels frenzied? 

How does it work? 

Together (you and the Austin Reed consultant) will peruse their exclusive selection of luxury fabrics, linings and trims to visualise your bespoke suit.

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Following your first consultation Austin Reed will contact you to arrange a fitting. Final adjustments and any fine-tuning will be completed in a matter of days, with your finished design presented in a versatile Austin Reed travel cover.

Pricing starts from £500, with a made to measure 2-piece suit totalling to approximately £1000. 

My experience was relatively frictionless. I scheduled a consultation and thoroughly enjoyed the process. There is something undeniably empowering about being fitted for a suit on your own terms. I felt like Roger Moore. 

I think we've all been put in situations where we've been persuaded into ill decisions/purchases, perhaps due alien environments. In the sanctuary of my own home I felt much more confident about the process.

CONSULTATION

The Clothier came to my house, I offered him a cup of coffee and some biscuits (not the shortbread) whilst he walked me through the fabric and design options. We discussed football, fashion and of course dogs, whilst I was measured for the suit. Then we had to discuss the style options, such a single vent, turn-up trousers, side-adjusters and what colour buttons - to name a few.

PRODUCTION

After the initial consultation and measuring, the fitting is arranged. Any tweaking or adjustments can also be done through the Austin Reed Made to Measure service which ensures the desired result. 

 

 

Experience Made-to-Measure at Brooks Brothers | 150 Regent Street, London

My first introduction to Brooks Brothers was this week, where I was chosen as the UK influencer to represent London in their European campaign showcasing the made-to-measure experience alongside their other influencers in Rome, Milan and Madrid. As a lover of the exquisite craft of tailoring, it was a goal of mine to work with and learn from such a historic tailor such as Brooks Brothers which established themselves in 1818. Brooks Brothers flagship store, located at 150 Regent Street in London, is a vast expanse sprawled across two floors including their exclusive made-to-measure experience, pool table and a lounge relaxation area where you can sit down and browse their collection of suit, coat and shirt fabrics.

Brooks Brothers are an American tailoring icon, renowned for exceptional customer service, quality fabrics and the best tailors. They are offering their existing customers and a new generation of Londoners to experience their made-to-measure service of which you can enjoy 25% off until October 1st 2017.

Brooks Brothers' fine tailoring meets the extraordinary quality of Proraso's products and Carter and Bond’s barber shop expertise, offering a pleasingly old fashioned and flawless shaving experience. Customers wishing to create their bespoke Brooks Brothers suit will be greeted in a temporary Barber Shop area within the store, receiving an impeccable and professional shaving or beard and moustache regulation. 

I joined fellow influencers Fabio Attanasio, Giorgio Giangiulio and Alvaro Arce for the London Made to Measure Experience, narrating the creation of my own MTM suit and Proraso barber service.

The Brooks Brothers MTM configurator launched last Spring/Summer, continues accompanying clients in their online suits’ and shirts’ customisation through a wide selection of fabrics, pockets, buttons and vents. By booking an appointment in their favourite store, at home or in the office, clients finalise their MTM experience with the help of a qualified MTM specialist.

During the whole made-to-measure experience, I was extremely at ease and relaxed mainly because of the beautiful setting in their Regent Street store and the fantastic staff who cannot do enough for you, to make you feel welcome. My made to measure experience started with a tailor measuring me for my shirt, followed by the suit jacket, then trousers but it all depends on your requirements. If you would like to get a new autumn/winter coat tailored especially for you, then the tailor can advice you on the optimal length, size, style and fabrics that work well when making coats. The key is to trust your tailor, take their advice but also add your own ideas of personality into the mix - maybe it's an extra button or turn-ups on your trousers, make it personal to you.

Brooks Brothers' scour the planet for the finest fabrics made from only the best raw materials which is why it might take you a while to flick through all of their fabric swatches...but take your time and make sure you get the perfect suit for you! Personally I went for a 100% cashmere suit jacket in camel and a contrast pair of trousers in dark grey, both fabrics were in a herringbone weave and I made the trousers slim fit with bold turn-ups.

After getting measured up for my new suit it was time to get groomed using the extraordinary quality of Proraso's products and Carter and Bond’s barber shop expertise.  

Proraso is a Florentine brand founded by Ludovico Martelli producing high quality products. Thanks to its centenary experience, it has served the daily care of three generations of men.

Established in 1818, Brooks Brothers was the first to offer ready-to-wear clothing and has continued throughout history with iconic product introductions including: seersucker, madras, the non-iron shirt and the original button-down collar. Nearly two centuries later, Brooks Brothers is proud to uphold the same traditions and values and to be the destination for ladies and gentlemen from every generation. Since its founding 199 years ago, in New York, Brooks Brothers has become a legendary international retailer while maintaining a steadfast commitment to exceptional service, quality, style and value.

It is safe to say that, Gentlemen you are in great hands with Brooks Brothers.

Photography by Stefano Massè