ICIW Gym wear | Be the Best Dressed in the Gym

Today I'm going to talk to you about ICIW, an athleisure brand out of Stockholm that have sent on a few garments for me to wear to my KOBOX sessions. 

I'm always keen to champion the brands that share the same belief system as I. That have a similar narrative that often includes starting from nothing, taking a leap of faith. 

When I read the backstory of founder Gustaf Ollas and learned how he too switched paths from full time employment and pursued his vision of creating training clothes that he would like to wear. 

Gustaf worked as Personal Trainer and sold dietary training courses online, but knew very little about the textile industry when he began his journey with ICIW in 2012. 

I think at everyone at some point in their lives have ideas on setting up their own tee shirt company right? They get fixated on a theme or slogan, order up about 1000 and then have to deal with boxes of unsold tee shirts clogging up their garage 2 years down the line. 

For anyone that has had any modicum of success in starting up their own brand they'll know the process for producing new garments generally takes between 6-12 months, from idea to prototype and finally to finished product. If you're interested 

It's a tricky business especially as trends and fashion waves move quicker than seasons in today’s current retail climate. ICIW offer high quality training clothes at a competitive price. Most products are manufactured in limited edition to make the customer feel unique.

SOCIAL MEDIA PHENONMENON 

Again, for budding entrepreneurs, take time to familiarise yourself with the ICIW website. It's clean, easy to use, strong imagery and they empower influencers and leverage their social media accounts in very creative ways. 

For example the Hashtag #icaniwill has been used more than 1,600,000 times in writing.

Today, ICIW are a team of seven. A close knit community that provide awesome training apparel and generate positivity and health through the medium of fashion.



My Thoughts on 3 Month Achievable Body Goals

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Is anyone else feeling the footy void? Luckily we have the women’s World Cup to carry us over for a few weeks but then what happens after that?

Maybe instead of looking around for discounts on your Sky Sports subscription, it's time for some physical action.

What can we do before the start of the next season? What kind of body goals are achievable before the start of the Premier League's 2019/20 season on Saturday 10 August 2019. How do we achieve them?

Try for 3 months

Cut out bread. Cut out sweets. Get off your phone and take control.

Plank Challenges: 

You've heard of the 30 day plank challenge? Well why not stretch that out. The plank challenge encourages routine, discipline and is one of the best exercises for developing your core. Grab a matt, do it first thing while the kettle is boiling, add more time incrementally for better results.

Regain Your Fitness Plan:

Take a look at other plans that are specifically designed to help you shed weight. Regain Your Fitness’s online fitness programs for women and men boast that past clients have lost 7 – 10 kg in the first 30 days. I'm not affiliated but I've done some HIIT training before and I can tell you it's gruelling, but worth it.

Start KOBOX

I am a brand ambassador for KOBOX and I can tell you that the classes are fantastic. The instructors are like family and it's a very sociable way of working out. If you stick to weekly classes you will not only increase your overall stamina but will be well on your way to learning a new skill.

Personal Trainer 

As a rule of thumb, the average amount a personal trainer in the UK will charge is around £30 an hour. Though if you're London based that can rise quite steeply.

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Set aside a budget. Develop a plan with a personal trainer and explain the body goals you would like to achieve. Have pictures of naked dudes at the ready to help your trainer. Only kidding. Don't be weird.

Remember the Diet

So how much weight can you realistically lose in 3 months? You can possibly lose as much as 30 pounds according to this article by Live Strong.  But so much centres around your ability to maintain discipline around your diet. A low-calorie, highly nutritious eating plan combined with increased physical activity brings about weight loss.

Gadgets that will help you lose weight

Lemon squeezers, blenders (not juicers) veggie steamer and salad tossers. You can find a bunch more on the Everyday Health site. I'd say out of all the gadgets, the best one is the alarm clock. Get up early, don't dodge the best part of the day when no one is around.

Best Apps to help you lose Weight

Check out all the fat-busting apps in this article by Gotta be Mobile. Personally I'm always keeping an eye on the step count and know some friends have eulogised over Tabatas which is themed around more HIIT routines. (High Intensity Interval Training).

If you so happen to find yourself in a Novotel hotel like I was last week, check out the CALM app they have which helps facilitate sleep, positivity and meditation. All crucial ingredients if you're serious about achieving your body goals.

Document your 3 month work out

Be honest with yourself. Set yourself some very open goals with your online audience and pictures of yourself naked. Only kidding, come on, liven up!

But take personal pictures of yourself in the mirror. It's not easy to see gradual improvement but you will come a long way within 3 months and before you know it your body transformation will be there for everyone to see.

13 at KOBOX: The New Boutique Pay-As-You Gym Studio

As a proud ambassador of KOBOX I'm very pleased to announce a new option to their work out schedule.

For anyone not wanting to be tied to a gym membership this is for you. For anyone fed-up with not being able to access their workout station due to overcrowding, this is for you.

At KOBOX 13 you have all the space and time to train how and when you like. It's festooned with all the trimmings you'd expect from a KOBOX gym. There's state-of-the-art equipment as well as a full size boxing ring as its centrepiece.

The concept is brilliant. I'm not claiming it's solely original or exclusive to KOBOX, you'll find others like Barry's offer a similar format. But Barry's have a PT that offers a pre-programmed schedule to around 40 people. KOBOX has more flexibility, you can work out at your leisure or have the KOBOX team organise your station before your arrival.

I had the option of having a programme put together for me by either Toby or Shane the trainers, targeted towards my body goals. It's a unique and holistic approach to working out.

This is the response I got from KOBOX when I booked a 13 Class.

“Hi Carl

Hope you are good? I see you’re booked in with a few space for a session with us tomorrow. If you need help planning what you want to do when you’re here then please let us know. We’d be happy to prepare a training plan that will make sure that you get the best out of your visit. Just let us know what you want, maybe you want to sweat, maybe you want to lift, maybe there is a specific body part you want to work on, or a sport you are training for. Let us know and we’ll have it ready when you arrive. 

If you want to come and just use the space yourself that’s also cool."

FINAL THOUGHTS

What I loved was the freedom it gave me. I felt like I owned the place. Very few people, easy access to all the equipment. It allowed me to focus on what I came to achieve. It's a perfect way to train if you're working out infrequently, maybe you're not in the City that often. Perhaps you just enjoy the freedom of space and don't want to hang around waiting for your station to free up.

It's located on the first floor of KOBOX's new flagship Chelsea studio - 107 King's Road, SW3 4PA

https://www.koboxboxingclub.com

Getting Back to the Gym with Lean Active | Reviewed

Trying to stay fit and healthy over the winter months is something I've struggled with all of my life, along with pretty much every other 'normal' non #FitFam Londoner! Winter is party season, it's cold outside and it's just so easy to make excuses not to keep up with your fitness regime that we all had nailed in the summer. Well this year is different, I've booked myself up for a winter full of KOBOX classes as well as a monthly membership to British Military Fitness, which is outdoor high-intensity training plus I've still got my monthly membership to Virgin Active in Clapham Old Town. Yes I'm all or nothing when it comes to fitness and wellbeing! Wish me luck.

Booking all of these fitness classes is actually quite financially painful but doing it this way ensures that I'll make the most of them and keep my fitness goals up all through the cold months. To help me with my #gains I've invested in some new pre, during and post workout supplements from Lean Active. Lean are a brand that I found on Instagram, which seems to be the only way that I find new interesting products recently. I was initially drawn in by their flavours including a Cherry Cola pre-workout, my favourite fizzy drink of all time! However when digging into their products themselves they are more them just fantastic flavours. For my first order, I opted for the cherry cola pre-workout, the pineapple crush BCAA hydrate and the strawberry milkshake whey protein. 

Lean Active Cherry Cola Pre-Workout

Lean Active Lifted Focus is a pre workout powder that contains scientifically proven ingredients at optimum dosage levels and is able to provide an intense yet smooth energy boost capable of changing the way you work out.

  • Increases physical performance during high intensity exercise.
  • Helps to improve concentration and alertness for intense workouts.
  • Supports normal mental performance.
  • Stim Boost Pre Workout Drink - 200mg Caffeine per serving, plus 3,000mg Creatine per serving

Lean Active Pineapple Crush BCAA Hydrate

A truly refreshing BCAA powder blend designed to enhance endurance, performance and recovery.

  • Intra-workout formula provides 5g of BCAAs per serving.
  • Branched Chain Amino Acids also contains glutamine, coconut water and electrolytes.
  • Supports immune function during intense sport and exercise.

Lean Active Strawberry Milkshake Whey Protein

High protein recovery drink for increased muscle growth and formulated with high quality ultra-pure whey protein isolate.

  • Whey protein powder growth and recovery formula in three flavours - Chocolate Orange, Strawberry Milkshake & Vanilla Cream.
  • High protein - 24g protein per serving.
  • Low sugar - 0.8g per serving.