Just For Men were the proud sponsors for The Gentleman's Grooming & Lifestyle Show that was hosted at the Old Truman Brewery last weekend. It was a truly a memorable event, galvanising so many grooming experts and likeminded individuals.
It almost felt serendipitous that it happened on the weekend when there were no premier league games. For one rare lunar eclipse in the football calendar men had to find other modes of conversation and Just For Men offered a tremendous landscape for us to converse, share tips, beard-enlightenment I'd like to call it.
Just For Men were just one of 50 Exhibitors that varied from fashion, male beauty and surgical cosmetics.
We were given a live demonstration by Just For Men ambassador Carlie Firth of RUGER barbers. A man that had an uncanny resemblance to a bearded Jake Gyllenhaal sat patiently as Carlie weaved a Just For Men Moustache & Beard application brush evenly through his beard.
At first I was slightly bemused as to why he needed any treatment at all. The gentleman's beard was not grey. But as Carlie proceeded to highlight, it's not just grey hair that some guys could do with addressing.
Someone with a light or pale beard will also benefit in having their beard enlivened with a richer colour. As you'll see in the before and after pictures, the beard looks richer, thicker and healthier.
If unsure on your shade, go for the lighter option first - you can always go darker later on.
As well as the traditional Just For Men Moustache & Beard and the Control GX grey reducing shampoo and conditioner that I was kindly gifted at the event, I also got my hands on the brand new Just For Men Best Ever Beard Oil.
It smells fantastic and feels like it was engineered specifically for me because it delivers a high performance solution for managing and manipulating course facial hair. Made from natural oils, with Jojoba oil, Eucalyptus, Rosemary and Vitamin E. Keep an eye out for this one, a great gift for someone looking to promote their grooming game.
After the demonstration the VIP's (yep, I made it passed the velvet rope) I attended the Q&A to get some useful tips from Carli.
Q> How much beard oil should I use? We all have varying lengths of facial hair and I'm always mindful of not putting enough in, or too much? For a medium length hair like mine how much should I apply?
So after you've applied the Just For Men Best Face and Beard Wash Ever and Best Beard Conditioner Ever, you should apply the beard oil by hand. It's always down to personal choice on how much you apply. Some people like having the oil enable a glistening beard, but bear in mind the oil is designed to be absorbed by the follicles.
I normally recommend 3-4 drops of the Just For Men Beard Oil as a starting base, for dark beards like yours (mine) I would say start at 4 to give it a shine and lift. If it has too much glow then reduce as required but always spread evenly and apply last in your grooming regime.
Huge thanks to all the team at Just For Men for inviting me down to the event. I certainly hope the Truman Brewery will play host again next year and I recommend every man come down, there's something for everyone.
*This sponsored post was created in collaboration with Just For Men.