When you find a great barber, keep them, cherish them and trust them...do not cheat on them, just watch the parody video below and you'll realise why! The service that I received on my recent visit to Ted's Grooming Room in Covent Garden was absolutely top notch and one that would keep me a customer forever. Over time I've built a great relationship with Ted's Grooming Room and my barber Bruno (book him, trust me!) so when Ted Baker develops a grooming range I trust them to deliver an exceptional collection. They'll use in the collection in their barbers as well as in Ted Baker stores for you to purchase to use at home. I trust they have created something incredible, with their customers at the fore front of the product design.
Firstly lets look at the product packaging, which takes inspiration from the traditional barbershop pole with a luxurious update with metallic chevrons, contrasted against a pearlised base that leaps off the shelf - making it look great in your bathroom or bedroom at home. The collection itself includes shave gel, cologne, hair & beard shampoo, face wash, moisturiser, beard oil and hair mud. Infused with ingredients inspired by the ancient Ottoman Empire, this performance-led treatment regime by Ted's Grooming Room has been authentically crafted to recreate the master barber experience.
The collection has been perfected in London with a emphasis on the traditional Turkish shave, using powerful, naturally active ingredients to transform the grooming ritual.
Ted’s Grooming Room range includes:
COLOGNE, 200ml, £40 Inspired by the traditional Turkish aftershave, Ted created an invigorating cologne to complete a shave and turn heads. Top notes of grapefruit and lemon are balanced with leather, black pepper, amber and musk to deliver a clean, masculine scent that lingers long after shaving. Salon tip: Splash face post-shave to close pores and prevent razor burn.
MOISTURISER, 75ml, £18 This lightweight moisturiser absorbs quickly to leave skin feeling soft and hydrated. Sour Cherry fruit oil and Moringa extract help to protect skin cells against ageing and everyday pollution. Suitable for all skin types. Salon Tip: Use post-shave to calm and protect skin.
HAIR & BEARD SHAMPOO, 300ml, £15 Ted’s Hair & Beard Shampoo offers a thorough cleansing and conditioning treatment. Aloe Vera and cumin seed extract help to protect the sensitive skin beneath beards while taming follicles for a smoother, more nourished texture. Salon Tip: Leave on beard for 1-2 minutes for extra softness.
SHAVE GEL, 200ml, £18 Ted’s moisturising Shave Gel is formulated to deliver a close and comfortable shave. Containing antioxidant vitamin E to help moisturise and reduce razor burn, this active gel leaves skin soft and fresh, while an invigorating scent of citrus and spices energises the senses. Suitable for all skin types. Salon Tip: Wash face ahead of shaving to open pores and soften hair.
BEARD OIL, 45ml, £20 Ted’s Beard Oil leaves beards at their best. This lightweight formula with Meadowfoam seed and Jojoba Oil softens and smoothes facial hair while moisturising the sensitive skin underneath. Salon Tip: Ideal for twirling moustaches.
HAIR MUD, 100g, £14 Ted’s Hair Mud offers a firm, lasting hold and matt finish to shape and define hair. Cumin seed extract and olive fruit oil help to improve hair health, while adding texture and style. Salon tip: Style hair when wet for a naturally textured finish.
GROOMING AT HOME...Coming soon.
The range will be available from at all Ted’s Grooming Room locations and online exclusively to tedsgroomingroom.com from September 21st and in Ted Baker stores from October.