American Crew, the official supplier to men, introduces new matte clay the latest addition to the brands clay family. This was a product that felt like it was ergonomically designed for my hair length. Sometimes I can get a bit overwhelmed with the amount of hair products on the market, so knowing this one designed for shorter to medium length hair, with workable hold, got me really excited.
About American Crew
The American Crew family of grooming products delivers everything needed to create and care for men’s styles including products in the hair body shave style and fragrance categories.
The American Crew Matte Clay is presented in a cylindrical vase, with the signature American Crew burnt orange label and branding logos.
How to use Matte Clay
Let's dial it back a notch and first ensure we're applying the clay correctly.
Dip your finger and grab a healthy pea-size amount, work with slightly damp hands before you apply it to your hair so the clay can distribute evenly.
The clay is a creamy texture, like putty. For my money you should always go for a matte finish. Be sure to prep the hair before application.
I simply gave my hair a quick wash, towel dried and then shot the hair drier around the roots for about 30 seconds.
When using the American Crew Matte Clay be sure to warm the product up by rubbing around your palms for a short spell. 20 seconds should do it. This heats the clay ensuring there are no lumps or bumps. The clay can then be distributed evenly through your hair.
Depending on your hair style, you can now blow-dry your hair again on a cold heat to create your perfect finish or alternatively use your fingers to complete the style.
The Result Carl?
I was really impressed. Firstly, I felt the clay could really work with my coarse hair. It has a workability, it can fix to a decent finish with the required matte finish.
Whilst other products in this field that I've tried make the hold effort-FULL, this felt like it delivered a shape that was effort-LESS. (Thanks, that's why I get the big bucks).
So simply look at my pictures. If you have medium-short, coarse hair like mine that needs a bit of engineering, then this is certainly worth a try. If you're typically used to a more hardened wax and get a bit tired of the constant maintenance. This American Crew Matte Clay could be a more manageable everyday alternative.
The Matte Clay is available at selected retailers nationwide at £15.20
Matte finish. High Style. Build-able mouldable texture. Increased volume with a workable medium hold. Ideal for short to medium length.