It is fair to say that the male grooming category is booming at a faster rate than ever expected. Yet with new men's haircare and skincare ranges launching monthly, the competition is greater for the brands in that sector. As a consumer, this level of competition is a good thing as it means lower prices, better quality products and more money invested into developing unique new formulations. One of those new male grooming ranges launched is the new Redken Brews collection.
The new Redken Brews grooming for men range is considered a one-stop-shop for men's care, as their range caters for all the man areas such as style, colour and skin. Redken Brews is a New York crafted and barber inspired range of 4 new hair cleansers for everyday use. 7 new styling solutions for everyday use including a hairspray. 2 new skincare solutions including a beard oil and shave cream. In addition, the Redken Brews range now includes Camo colour shades (available in 5 shades) for men. Camo is a no foil, no fuss five-minute colour service for men who want to camouflage greys, not colour.