With so many men’s grooming products on the market these days, how can one tell what the hell he is buying and is it really any better or different from all the other shaving and grooming treatments out there? Well in all honesty, it is very difficult to know without buying up like-for-like products from every brand and physically testing each one but that will hurt your bank balance and of course reduce your time doing something meaningful like seeing friends and family.
I personally looked into launching a men’s grooming range about 5 years ago and was going to be something unique which meant spending money on formulations and testing. And people, trust me it costs a lot and it takes a long time, there’s formulations, testing and licensing to overcome before finally launching. So what you’ll find is that a lot of the newly launched men’s grooming brands claiming to be the next big thing are actually just a repackaged version of the last ‘next biggest thing’ with just a different fragrance added and of course different branding. This means that a new brand’s route to market is significantly reduced however without a USP, your product is basically just branding and marketing.
With this in mind, when choosing your favourite men’s grooming products, simply choose something that .1. You can afford .2. Does the desired job .3. Has a fragrance that you like and .4. A brand that has a story or history that resonates with you. For me that brand is The Bluebeards Revenge, a no-nonsense men’s shaving and grooming brand whose values and products I admire.
Men the world over (and more in the last few years!) have had to share a common problem of how to tame that beard. For some it’s a daily battle, for others weekly or if you are my best mate Bodger, you’ll just have to step outside on a windy day and that solves his shaving woes…sorry mate! The Bluebeards Revenge has a massive variety of products from hair to moustache, beard to body and everything in between, making your morning routine as streamlined as possible whilst leaving you smelling and feeling your absolute best.
Here are some of my favourite products from their range, so why not give them a go.