American Crew have just launched NEW Fiber Grooming Foam, an expansion of the brand's Fiber Line that caters to the popularity of longer length hairstyle for men.
Formulated with unique Fiber technology (ps - yes it does pain me to spell 'Fiber' the American way, but it's their product, their rules) Fiber Grooming foam takes the diverse product to new lengths.
Is it any good Carl?
I've taken the product out here with me and road tested it in the hot climates. Where most hair products fall down is that the application is greasy, the finish is wet-unnatural look as opposed to a nice clean shine and the damn thing doesn't last longer than an hour.
This American Crew Fiber Grooming foam is designed specifically from medium to longer length hair. Although mine is on the shorter end, I still wanted to test the hold and the finish and I was pleased with both. It's high performing and leaves a natural shine and soft feel.
"Grooming foam has a strong hold that adds thickness to fine hair with its fibrous properties, without leaving any residue in the hair. When working with thick hair it comes into its own with a malleable Fiber that grips the hair to give support and help lock in their style whilst adding volume." Ian Harrold American Crew - All-Star
It's water based, its similar to what you see in mousse and aerosol products with a citrus smell. It is unlike any other product due to the Fibers. The hair feels like it has volume and movement, has bounce. Not rigid or crispy. All the good stuff of a mousse.
Obviously if you have long hair but you want to it to dance to your tune, then give this a try. But if you have hair like mine that's short-medium but coarse and curly, this can also play some neat tricks. I've enjoyed using it. I like the texture it has that by-the-beach feel to it. Also as it adds texture and weight, maybe if you're thinning out this could also be the product for you.
*This paid post was created in collaboration with American Crew UK.