My Morning Regime with American Crew

American Crew Clay Exfoliater + Shave Oil.jpg

Today I'm going to walk you through my morning regime with American Crew. I will be posting a YouTube video to this article that will also help. I've been using American Crew products for over two years now. Many things have come and gone in my grooming rituals, but American Crew has been one of the few mainstays. 

Before jumping into the shower I apply the Clay Exfoliator. Get a coffee whilst it dries and read some news, social posts etc.

I then hit the showers, switch the dial to cold and put my body into shock for 30 seconds. It's like having ten cans of red bull. 

After I switch the dial back to a more realistic temperature I apply the following:

  • Daily Moisturising Shampoo

  • Daily Conditioner

  • Rinse off the clay exfoliating Cleanser

The Daily Moisturising Shampoo is suitable for all hair types, it offers volume and has a nice subtle fragrance. The conditioner stimulates the scalp and gives it a healthy look. 

NOTE - I won't lie, if I'm pressed for time I'll just use the clay exfoliator as a facial wash and scrub evenly under the hot water for a few minutes. 

Beard:

You're probably thinking, 'Jeez-Louise Carl, doesn't this eat into your day?' You'd be right. But I don't actually mind the maintenance. I take pride in my appearance and I enjoy the process of looking good.

Much like you need to enjoy the process of cooking to appreciate the meal. Wait did someone say Deliveroo? Only messin'. 

For my beard I wash my face with warm water, then apply the ultra-gliding shave oil. It's important to get the oil into the beard. You don't need to apply more than a drop or two. But get it right in there. Oils of eucalyptus and clove are antibacterial and counter nicks, razor bumps and ingrown hairs for a clean shave.

Then after I do any trimming or maintenance, I apply the serum which softens the beard.

Skin Care:

As Scaramanga would say 'this is the part I really like'. My face is like a puppy waiting for the return of his master. It can't wait to be hydrated and recharged. 

Don't forget to apply the hydrating cream over your face AND neckline. Your neck needs some loving too. 

Lastly the eyes, the windows to your soul, why not give those windows a little gloss. The eye hydrating gel It diminishes the puffiness and I feel like I can look myself in the mirror and brave the world and all its beauty. 

Hair Styling:

And for the headline act, (pun intended) we have the forming cream for the hair. I have medium yet, quite curly hair so this forming cream is perfect. It provides hold, excellent pliability, and a natural shine. 

Check out my YouTube video for a full demonstration and make sure you hit subscribe. 

Disclaimer: This is a sponsored post but all thoughts are my own. As I alluded to earlier I've been a long-time user of American Crew and am proud to be an ambassador for them in the UK. 

 

American Crew Launch Fiber Grooming Foam

American Crew have just launched NEW Fiber Grooming Foam, an expansion of the brand's Fiber Line that caters to the popularity of longer length hairstyle for men. 

Formulated with unique Fiber technology (ps - yes it does pain me to spell 'Fiber' the American way, but it's their product, their rules) Fiber Grooming foam takes the diverse product to new lengths. 

Is it any good Carl? 

I've taken the product out here with me and road tested it in the hot climates. Where most hair products fall down is that the application is greasy, the finish is wet-unnatural look as opposed to a nice clean shine and the damn thing doesn't last longer than an hour. 

This American Crew Fiber Grooming foam is designed specifically from medium to longer length hair. Although mine is on the shorter end, I still wanted to test the hold and the finish and I was pleased with both. It's high performing and leaves a natural shine and soft feel. 

"Grooming foam has a strong hold that adds thickness to fine hair with its fibrous properties, without leaving any residue in the hair. When working with thick hair it comes into its own with a malleable Fiber that grips the hair to give support and help lock in their style whilst adding volume." Ian Harrold American Crew - All-Star

The Application

It's water based, its similar to what you see in mousse and aerosol products with a citrus smell. It is unlike any other product due to the Fibers. The hair feels like it has volume and movement, has bounce. Not rigid or crispy. All the good stuff of a mousse. 

Perfect For

Obviously if you have long hair but you want to it to dance to your tune, then give this a try. But if you have hair like mine that's short-medium but coarse and curly, this can also play some neat tricks. I've enjoyed using it. I like the texture it has that by-the-beach feel to it. Also as it adds texture and weight, maybe if you're thinning out this could also be the product for you. 

*This paid post was created in collaboration with American Crew UK.