American Crew Matte Clay Review | Hair Products for Men

American Crew, the official supplier to men, introduces new matte clay the latest addition to the brands clay family. This was a product that felt like it was ergonomically designed for my hair length. Sometimes I can get a bit overwhelmed with the amount of hair products on the market, so knowing this one designed for shorter to medium length hair, with workable hold, got me really excited.

About American Crew

The American Crew family of grooming products delivers everything needed to create and care for men’s styles including products in the hair body shave style and fragrance categories. 

The American Crew Matte Clay is presented in a cylindrical vase, with the signature American Crew burnt orange label and branding logos. 

How to use Matte Clay

Let's dial it back a notch and first ensure we're applying the clay correctly. 

Dip your finger and grab a healthy pea-size amount, work with slightly damp hands before you apply it to your hair so the clay can distribute evenly. 

The clay is a creamy texture, like putty. For my money you should always go for a matte finish. Be sure to prep the hair before application.

I simply gave my hair a quick wash, towel dried and then shot the hair drier around the roots for about 30 seconds. 

When using the American Crew Matte Clay be sure to warm the product up by rubbing around your palms for a short spell. 20 seconds should do it. This heats the clay ensuring there are no lumps or bumps. The clay can then be distributed evenly through your hair. 

Depending on your hair style, you can now blow-dry your hair again on a cold heat to create your perfect finish or alternatively use your fingers to complete the style.

The Result Carl?

I was really impressed. Firstly, I felt the clay could really work with my coarse hair. It has a workability, it can fix to a decent finish with the required matte finish. 

Whilst other products in this field that I've tried make the hold effort-FULL, this felt like it delivered a shape that was effort-LESS. (Thanks, that's why I get the big bucks).

Ideal if.. 

So simply look at my pictures. If you have medium-short, coarse hair like mine that needs a bit of engineering, then this is certainly worth a try. If you're typically used to a more hardened wax and get a bit tired of the constant maintenance. This American Crew Matte Clay could be a more manageable everyday alternative. 

The Matte Clay is available at selected retailers nationwide at £15.20

Key Features: 

Matte finish. High Style. Build-able mouldable texture. Increased volume with a workable medium hold. Ideal for short to medium length. 

 

 

American Crew Launch Fiber Grooming Foam

American Crew have just launched NEW Fiber Grooming Foam, an expansion of the brand's Fiber Line that caters to the popularity of longer length hairstyle for men. 

Formulated with unique Fiber technology (ps - yes it does pain me to spell 'Fiber' the American way, but it's their product, their rules) Fiber Grooming foam takes the diverse product to new lengths. 

Is it any good Carl? 

I've taken the product out here with me and road tested it in the hot climates. Where most hair products fall down is that the application is greasy, the finish is wet-unnatural look as opposed to a nice clean shine and the damn thing doesn't last longer than an hour. 

This American Crew Fiber Grooming foam is designed specifically from medium to longer length hair. Although mine is on the shorter end, I still wanted to test the hold and the finish and I was pleased with both. It's high performing and leaves a natural shine and soft feel. 

"Grooming foam has a strong hold that adds thickness to fine hair with its fibrous properties, without leaving any residue in the hair. When working with thick hair it comes into its own with a malleable Fiber that grips the hair to give support and help lock in their style whilst adding volume." Ian Harrold American Crew - All-Star

The Application

It's water based, its similar to what you see in mousse and aerosol products with a citrus smell. It is unlike any other product due to the Fibers. The hair feels like it has volume and movement, has bounce. Not rigid or crispy. All the good stuff of a mousse. 

Perfect For

Obviously if you have long hair but you want to it to dance to your tune, then give this a try. But if you have hair like mine that's short-medium but coarse and curly, this can also play some neat tricks. I've enjoyed using it. I like the texture it has that by-the-beach feel to it. Also as it adds texture and weight, maybe if you're thinning out this could also be the product for you. 

*This paid post was created in collaboration with American Crew UK.