On the 31st January 2018 the day after announcing his Miami MLS Soccer team venture (football to us Brits), he flew into London to launch the men's grooming brand House 99 which is currently exclusive to Harvey Nichols. Attending the event was an extremely well groomed guest list. Alongside HOUSE 99 founder David Beckham, a multitude of celebrities, models and the best men's fashion, lifestyle and grooming Influencers and YouTubers attended the star-studded event. Including some of my friends including Gwilym Pugh, Craig McGinley, Rowan Row, Darren Kennedy, Ali Gordon, Ben Heath, Carl Cunard and many more of the ever expanding House 99 influencer community.
Guest made full use of a bar serving the best Haig Club Clubman cocktails including my personal favourites, the Haig Club Espresso Martini, Haig Club & Coke and Haig Club Whiskey Sour. On top of that their were skilled barbers on hand to offer expert advice while encouraging guests to step out of their comfort zone and try a new look.
Among the new products, guests discovered House 99 Seriously Groomed Hair & Beard Balm, Soft Touch Beard Oil and the already famous Bold Statement tattoo moisturiser. Taking over Project 109 within the Harvey Nichols menswear department, the event space was transformed to create a modern grooming parlour with specific references to London’s barbershop culture.
To celebrate the launch, Harvey Nichols has transformed its windows along Sloane Street as well as the corner windows on Knightsbridge for the House 99 brand. House 99 will also be available at all Harvey Nichols stores regionally in the UK and Ireland as well as on harveynichols.com.
Earlier this month David Beckham announced the launch of his first global grooming brand, HOUSE 99, a complete collection of 21 innovative products to conquer every style ambition. The launch was created by David Beckham in partnership with L’Oréal Luxe to provide all the tools men need to experiment with their look in order to express their own evolving style and unique identity. HOUSE 99 takes a holistic approach to grooming, merging British barbershop culture and style with hair, skin beard to build a home for every man’s next look. The brand is available in the UK and Ireland, exclusively at Harvey Nichols, from February 1st 2018.