Today I'm going to walk you through my morning regime with American Crew. I will be posting a YouTube video to this article that will also help. I've been using American Crew products for over two years now. Many things have come and gone in my grooming rituals, but American Crew has been one of the few mainstays.
Before jumping into the shower I apply the Clay Exfoliator. Get a coffee whilst it dries and read some news, social posts etc.
I then hit the showers, switch the dial to cold and put my body into shock for 30 seconds. It's like having ten cans of red bull.
After I switch the dial back to a more realistic temperature I apply the following:
Daily Moisturising Shampoo
Rinse off the clay exfoliating Cleanser
NOTE - I won't lie, if I'm pressed for time I'll just use the clay exfoliator as a facial wash and scrub evenly under the hot water for a few minutes.
You're probably thinking, 'Jeez-Louise Carl, doesn't this eat into your day?' You'd be right. But I don't actually mind the maintenance. I take pride in my appearance and I enjoy the process of looking good.
Much like you need to enjoy the process of cooking to appreciate the meal. Wait did someone say Deliveroo? Only messin'.
For my beard I wash my face with warm water, then apply the ultra-gliding shave oil. It's important to get the oil into the beard. You don't need to apply more than a drop or two. But get it right in there. Oils of eucalyptus and clove are antibacterial and counter nicks, razor bumps and ingrown hairs for a clean shave.
Then after I do any trimming or maintenance, I apply the serum which softens the beard.
As Scaramanga would say 'this is the part I really like'. My face is like a puppy waiting for the return of his master. It can't wait to be hydrated and recharged.
Don't forget to apply the hydrating cream over your face AND neckline. Your neck needs some loving too.
Lastly the eyes, the windows to your soul, why not give those windows a little gloss. The eye hydrating gel It diminishes the puffiness and I feel like I can look myself in the mirror and brave the world and all its beauty.
And for the headline act, (pun intended) we have the forming cream for the hair. I have medium yet, quite curly hair so this forming cream is perfect. It provides hold, excellent pliability, and a natural shine.
Check out my YouTube video for a full demonstration and make sure you hit subscribe.
Disclaimer: This is a sponsored post but all thoughts are my own. As I alluded to earlier I've been a long-time user of American Crew and am proud to be an ambassador for them in the UK.