My Morning Regime with American Crew

American Crew Clay Exfoliater + Shave Oil.jpg

Today I'm going to walk you through my morning regime with American Crew. I will be posting a YouTube video to this article that will also help. I've been using American Crew products for over two years now. Many things have come and gone in my grooming rituals, but American Crew has been one of the few mainstays. 

Before jumping into the shower I apply the Clay Exfoliator. Get a coffee whilst it dries and read some news, social posts etc.

I then hit the showers, switch the dial to cold and put my body into shock for 30 seconds. It's like having ten cans of red bull. 

After I switch the dial back to a more realistic temperature I apply the following:

  • Daily Moisturising Shampoo

  • Daily Conditioner

  • Rinse off the clay exfoliating Cleanser

The Daily Moisturising Shampoo is suitable for all hair types, it offers volume and has a nice subtle fragrance. The conditioner stimulates the scalp and gives it a healthy look. 

NOTE - I won't lie, if I'm pressed for time I'll just use the clay exfoliator as a facial wash and scrub evenly under the hot water for a few minutes. 

Beard:

You're probably thinking, 'Jeez-Louise Carl, doesn't this eat into your day?' You'd be right. But I don't actually mind the maintenance. I take pride in my appearance and I enjoy the process of looking good.

Much like you need to enjoy the process of cooking to appreciate the meal. Wait did someone say Deliveroo? Only messin'. 

For my beard I wash my face with warm water, then apply the ultra-gliding shave oil. It's important to get the oil into the beard. You don't need to apply more than a drop or two. But get it right in there. Oils of eucalyptus and clove are antibacterial and counter nicks, razor bumps and ingrown hairs for a clean shave.

Then after I do any trimming or maintenance, I apply the serum which softens the beard.

Skin Care:

As Scaramanga would say 'this is the part I really like'. My face is like a puppy waiting for the return of his master. It can't wait to be hydrated and recharged. 

Don't forget to apply the hydrating cream over your face AND neckline. Your neck needs some loving too. 

Lastly the eyes, the windows to your soul, why not give those windows a little gloss. The eye hydrating gel It diminishes the puffiness and I feel like I can look myself in the mirror and brave the world and all its beauty. 

Hair Styling:

And for the headline act, (pun intended) we have the forming cream for the hair. I have medium yet, quite curly hair so this forming cream is perfect. It provides hold, excellent pliability, and a natural shine. 

Check out my YouTube video for a full demonstration and make sure you hit subscribe. 

Disclaimer: This is a sponsored post but all thoughts are my own. As I alluded to earlier I've been a long-time user of American Crew and am proud to be an ambassador for them in the UK. 

 

American Crew Matte Clay Review | Hair Products for Men

American Crew, the official supplier to men, introduces new matte clay the latest addition to the brands clay family. This was a product that felt like it was ergonomically designed for my hair length. Sometimes I can get a bit overwhelmed with the amount of hair products on the market, so knowing this one designed for shorter to medium length hair, with workable hold, got me really excited.

About American Crew

The American Crew family of grooming products delivers everything needed to create and care for men’s styles including products in the hair body shave style and fragrance categories. 

The American Crew Matte Clay is presented in a cylindrical vase, with the signature American Crew burnt orange label and branding logos. 

How to use Matte Clay

Let's dial it back a notch and first ensure we're applying the clay correctly. 

Dip your finger and grab a healthy pea-size amount, work with slightly damp hands before you apply it to your hair so the clay can distribute evenly. 

The clay is a creamy texture, like putty. For my money you should always go for a matte finish. Be sure to prep the hair before application.

I simply gave my hair a quick wash, towel dried and then shot the hair drier around the roots for about 30 seconds. 

When using the American Crew Matte Clay be sure to warm the product up by rubbing around your palms for a short spell. 20 seconds should do it. This heats the clay ensuring there are no lumps or bumps. The clay can then be distributed evenly through your hair. 

Depending on your hair style, you can now blow-dry your hair again on a cold heat to create your perfect finish or alternatively use your fingers to complete the style.

The Result Carl?

I was really impressed. Firstly, I felt the clay could really work with my coarse hair. It has a workability, it can fix to a decent finish with the required matte finish. 

Whilst other products in this field that I've tried make the hold effort-FULL, this felt like it delivered a shape that was effort-LESS. (Thanks, that's why I get the big bucks).

Ideal if.. 

So simply look at my pictures. If you have medium-short, coarse hair like mine that needs a bit of engineering, then this is certainly worth a try. If you're typically used to a more hardened wax and get a bit tired of the constant maintenance. This American Crew Matte Clay could be a more manageable everyday alternative. 

The Matte Clay is available at selected retailers nationwide at £15.20

Key Features: 

Matte finish. High Style. Build-able mouldable texture. Increased volume with a workable medium hold. Ideal for short to medium length.