The eponymously titled John Frieda is a brand that started with the opening of a salon on New Cavendish Street, London over 3 decades ago. The man John Frieda is a British celebrity hairstylist and founder of the business, the hair product side that I’ll be reviewing today has since been acquired by Kao Corporation, a Japanese company.
I will say that people should sit up and take note of how well the John Frieda website is put together. The reviews are very balanced, unlike the Harvey Nichols site which is very functional and easy to navigate, but offers little in terms of customer feedback. Still that's what us bloggers are here for right? So let's get to it.
John Frieda Energising Shampoo
Where can I buy John Frieda London? Interestingly Boots have the monopoly on this. You can only buy this collection exclusively online at Boots or in selected stores. The Shampoo is designed to strengthen, invigorate and cleanse your scalp of all that dulled-product gunk that's been coagulating on your scalp since your teenage years.
It does lather up well. When a product fails to lather in my palm I feel like marching back into the Boots store like Arnie at the end of Raw Deal. (Deep pull Carl, but go on). It has a nice lasting smell, like black tea, a tiny bit of citrus. It left a nice shine, I still needed to use the conditioner afterwards but I have quite coarse hair and I'm a creature of habit. £7.50, not bad at all.
John Frieda Sculpting Paste
This one has cucumber in it. Known for its calming & hydrating properties, (eat that passion fruit). I want to knock passion fruit of its arrogant-prissy little perch. Passion fruit thinks just because it has a cool name it can put its name on anything. But not on my watch passion fruit, your days of ubiquity are numbered d'ya hear?
Sorry, I digress. I wouldn't say my hair is unruly, but it is coarse and takes a bit of work to mold it to some kind of form. This product isn't as malleable as I'd hoped and it does give it too much shine. On the plus side it has a touch of splendour to it in the fragrance department. Smells a bit like passion fruit, wait! Dammit!
The Lifting Clay Creme
For less of a 20's gangster slick-sheen and more Le Blanc circa 90's matte finish, then this is the product for you. The smell is more muted than the paste and it does leave a nice textured finish. You'll need to go sparingly as it applies thickly, the tub should last you awhile if you've got reasonably short hair like me.
There you go gents, did you like this one? Have you tried the John Frieda men’s products? Ladies if you're man is trying these grooming products what do you make of the smells? Let me know in the comment box below.