Camber Sands Beach Lookbook | In memory of those lost

It feels quite weird to be posting a Camber Sands shoot the day after so many fatalities on the beach where we did this photo shoot a week this post is dedicated to those who have lost their lives on British beaches this year, may you all rest in peace. It really does hammer home how fragile life is and how important it is to respect life as well as living life to it's fullest. You don't have to tell me this space! 

It feels wrong to drag this post out too long so I'm just going to explain what I'm wearing and where I brought the clothes from.

Starting from the top, I'm wearing a pair of Ray Ban sunglasses purchased from David Clulow. The breathable lightweight light blue button-down shirt is perfect for these heat-wave temperatures we have been getting and it is of course from the one and only Hawkins & Shepherd. My watch is from the ultra slim collection from Rotary. White chinos trousers are ASOS and finally you have to try these grey slip-on pumps by Daniel Footwear which are currently in the sale down to £59.99.



Photography & Videography by Rebecca Spencer


It's taken its time but summer has officially arrived, which means festivals, holidays and beer gardens replace Netflix, cozy nights in and takeaways. Although the last month has been full of Autumn/Winter 2016 collection previews, I've only just started buying my Spring/Summer wardrobe! My first point of call for summer wear was Topman, I put together the above look for my recent trip to Barcelona and decided it was actually also perfect to wear for a local midday Sunday beer in Brixton.

I love outfits that are versatile and work for a multitude of different circumstances, from Topman Oxford Street to Barcelona to Brixton! Two key aspects to this outfit are the shorts and bomber jacket. Chino shorts are comfortable and breathable and therefore perfect to be worn for long sunny walks or chilling out on Clapham Common, Victoria Park or whatever your local green space is. I've chosen a pair of black shorts, although Topman also do these shorts in a variety of other colours. Dark shorts work well if styling with lighter shades on the top half of your body and are a hardier colour for wearing from day-to-night. 

Khaki bomber jackets were an AW15 hit, now in the SS16 season, grey bomber jackets have taken over and looking at the AW16 previews - grey features again (as well as earth rust tones). So if you invest now, you'll have a whole year of wear out of it and some!



Photography by Ella H


London is great. Everywhere you turn there is an opportunity to shoot and luckily for me thats what normally happens when doing photos with Rebecca Spencer, we wonder around for a bit, get lost, then find a perfect spot to shoot! This was my first look with shorts this season as we had a mini heat wave for a few days...thanks summer, it was nice knowing you! So if we end up having the hottest summer on record or if you are heading away for a holiday, this lightweight bomber jacket is the perfect choice. 

I found this khaki bomber jacket at by Threadbare and I couldn't be more happy with it. It had to be lightweight for summer and the material is exactly that. The shade of khaki is exactly what I was looking for and then when you look at the small details such as the grey contrast collar, the zip and the motif and you realise how well its made especially for the modest price.

Pair the jacket with another SS16 trend, the leaf print and you have a truly 2016 summer outfit. Swap the shorts with jeans or the jumper with a plain of leaf print t-shirt if you want to add your own style.




Photography by Rebecca Spencer


After a recent trip along a busy Oxford street, a dash to Stratford Westfields then an Easter weekend shopping trip to Bluewater in Kent, I decided to review an unlikely Spring/Summer 2016 trend which is subtle camouflage prints. I was surprised to see the print in summer form, traditional camo colours seemed to have continued on-trend in menswear from AW15 with a few pastel camouflage prints also appearing. Maybe the factories have left over camo fabrics for previous seasons!

Digging deeper, this trend actually shouldn't have been so surprising with Michael Bastian using the print in his SS16 collection and then Christopher Raeburn, Maharishi and James Long showcasing touches of military style in their AW16 collections on the runways at London Collections Men. It seems this trend is here to stay for another year which is good because you can purchase some good trans-seasonal pieces right now and get the most out of the purchase.

With April on our doorstep and the inevitable April downpours, it is THE time to invest in a raincoat mac jacket. Why not combine an essential jacket for rainy season with touches of camouflage print? I went shopping and found this example at Guards 1843 of London Liverpool Street. For £325 these waterproof raincoats are available in navy or black, with detailed gingham inner lining and camouflage print on the pocket detail and underside of collar.

Mike Hofman wrote for GQ back in 2015 about a Spring/Summer 2016 alternative to the traditional camouflage print. The leaf print, which I love is going to be one of the look I'll explore for SS16. So check back soon as when the weather brightens up I'll be posting my favourite looks for spring/summer this year. article by Mike Hofman article by Mike Hofman

As always, thanks for reading.


There are a number of reasons why we all need a classic coat for all seasons. The unpredictably of the British weather being an obvious one, holidays to different climates and to save money to name a few. For your all season coat, you need to go for classic styling and a colour palette that will go with most outfits. This coat will get a lot of wear so buy an investment piece that will last season after season.

Okay so you only have to compare yesterday and today to realise that our weather can be wacky pretty much all of the time. To combat these changes in temperature my choice of an all-season coat would need to have medium weight fabric such as cashmere and ideally look just as awesome buttoned up in the autumn/winter and undone in the spring/summer months. I would then look into the style of the coat. Something tailored and classic that can be styled smart, smart casual and casual with jeans - for me the long knee length overcoat is perfect. Finally what colour? You can not go wrong with navy, camel or grey...always in style and completely versatile.

Hawkins & Shepherd are currently selling these limited edition British cashmere investment overcoats. They are expensive, but they are an investment that will last season after season and will not disappoint.



Hawkins & Shepherd Navy Cashmere Blend Overcoat

Hawkins & Shepherd Navy Cashmere Blend Overcoat

Hawkins & Shepherd Camel 100% Cashmere Overcoat

Hawkins & Shepherd Camel 100% Cashmere Overcoat


Photography Sophie Milner


After reviewing hundreds of photos and reading many of the LCM designers style notes - most of which are exceptionally well written and extremely creative - however I'm going try to bring all this fashion jargon back to earth for the everyday man.

Prior to London Collections SS16, I expected and wanted to see more focus on Made-in-Britain pieces, summer tailoring with shorts and plenty of prints. I'm happy to say that I wasn't disappointed. You can watch my pre LCM interview for Mode Stories/Brash UK below:

It's such a unique event which gets London buzzing and there is something for every type of style from flamboyant fashionistas to smart Savile Row tailoring. Seeing LCM expand to 4 full days is not surprising after reading the growth of the menswear industry from Caroline Rush, CEO of the BFC who told The Guardian 'The global menswear market is now worth $440bn (£298bn) as men are spending more than ever on clothing and footwear.'

'London is the global home of menswear with great heritage and cultural relevance, not only with the Savile Row tailors but also home-grown talent and international super-brands.'

'This breadth is what makes London unique and inspiring.'




With this Spring Summer 2016 trend, the pristine white houses of Chelsea will have nothing on you. Seen across collections from Tiger of Sweden, Alexander McQueen, J.W. Anderson, Agi & Sam, Maharishi and Craig Green.


I have been a long admirer of all orange tones because the colours are so versatile yet bold, so only a small tiny detail can transform your outfit. Seen on collections from Lou Dalton, Hardy Amies, Sibling and Craig Green.


Taking its name from the wide windowpane like checked pattern, this style has recently been brought back from sartorial exile. A windowpane suit isn’t for the light-hearted; it’s a bold print of retro elegance that makes a statement. Seen on Paul Smith, Chester Barrie, Tommy Hilfiger, Hardy Amies and Dunhill


Think Desert Camouflage and I immediately think of the Belstaff SS16 collection, which was all over my twitter and instagram feed during LCM. Also seen at Topman, Gieves & Hawkes and Maharishi.


The trend: Stormy Summer Colours were huge at LCM this year with hues of grey being featured at almost every show. Similar to the Great British weather, Aquascutum stayed true to its British heritage and featured greys, blacks and dark blues in their SS16 collection. Also seen at Burberry, YMC, Hardy Amies and Oliver Spencer.


It goes without saying really, prints were always going to be big for SS16 as the summer months give more freedom to use bright colour print palettes. Have fun with this trend, however leave the double prints to those who are in the know and can pull it off! Seen on the collections of Topman, Katy Eary, Sibling, Kit Neale, James Long, Xander Zhou, Alexander McQueen and Richard James.


Hardy Amies’s SS16 collection had a space odyssey inspiration behind it- featuring a colour palette of charcoals and greys in the form of elegant suits, bombers and trousers made from techy fabrics. Greys also featured in the collections of Burberry, Topman, Dunhill, James Long and Margaret Howell.

Special thanks to London Collections: Men chairman Dylan Jones OBE, The British Fashion Council, all the ambassadors & menswear designers.

Special thanks to London Collections: Men chairman Dylan Jones OBE, The British Fashion Council, all the ambassadors & menswear designers.



I have been banging on for a while about a look which I call 'Summer Tailoring' which is in essence, wearing your suit attire as you would normally but replacing the trousers with tailored shorts. It's a simple look but looks great and is very versatile. 

Whether you are going to the races, a polo event, summer weddings or even out for an evening on holiday - this look is stylish, comfortable and different. This trend is very formal, however to give something extra to the look, incorporate prints and different fabrics such an linen.

The important aspects of this look are to pick a nice pair of tailored shorts, I prefer contrasting the colours between your shorts and blazer. Then a formal pair of comfortable shoes, my preference would be a worn in pair of brogues. For the more confident of us, go bold with a pair of colourful socks.

It looks like the designers at London Collections: Men have agreed and used this look in their SS16 collections. Above are from Richard James SS16 collection.

Above Left: Tiger of Sweden SS16 collection. Above Right: Margaret Howell SS16 Collection.

Above Left: Thomas Pink SS16 collection - this is a more casual twist on the Summer Tailoring look, but I have added it to show how versatile the look is.

Above Right: Oliver Spencer SS16 Collection.