I was recently asked in an interview where will I be in 5 years. Currently I'm writing this on a retreat in Bali, with no return ticket, with no plans or agenda. The blog is a great platform for me to empty all my thoughts on men’s lifestyle.
It's sometimes cathartic, sometimes a chore. But it's become an extension of me and I was thrilled to get nominated last year in the Top 6 UK Men’s Lifestyle Blogs by Vuelio. Today I want to share a couple of facts, stats and behind the scenes trivia.
WHEN DO I WRITE?
I normally get up at the crack and meditate on a particular subject or campaign whilst out walking Charlie across Clapham Common. By the time I return to the desk I hammer out 300 words, just empty my head and then leave it. That takes about 15 minutes. When you do this for as long as I have you realise that writers block is a myth. No one is going to read every blog, or every word in that blog. (I'm amazed you're still with me right now).
I'll then come back to the article later in the day, mid-afternoon or dinner. Do a quick edit, fact check, tweak and post. All told I make sure that a blog never goes past the hour mark.
WHO IS READING
I'm very pleased to have such a wide demographic of people that are tuning in to the blog. Naturally my audience is hugely UK and London centric. With over 73k users finding their way to my site I'm pleased to have developed a large contingent in the US, India and Canada.
AGE AND GENDER
This is a very interesting one, and not uncommon in the male blogging industry. Women are tuning into my blog as well as men. I'm very pleased that women are reading my posts, finding style and gifting ideas for themselves or their partners.
I read plenty of women blogs and tune into discussion lead podcasts myself.
The age range is very much my own, written by me for me I guess. But an undeniable peak of the 25-34 range.
AN UNHEARD OF BOUNCE RATE
That's right, I've been burying the lead. The bounce rate on my blog is the statistic that I'm most proud of. What is a Bounce Rate?
From Google 'It is the percentage of visits in which a person leaves your website from the landing page without browsing any further. Google analytics calculates and report the bounce rate of a web page and bounce rate of a website.'
In other words, people are coming to the site and having a mooch around. They haven't come there by mistake. They've not been put off by my mug and ran to the hills.
According to an article by Go Rocket Fuel the most common bounce rate for blogs is between 35% - 40%. Anything above 70% is disappointing.
So a genuine quick thanks for everyone that reads and visits my blog. (Still reading this? Oh you are a saint, you know that you've just notched up my retention stats so thank you).
DISCLAIMER: All statistics are genuine screenshots from Google Analytics for the date range 01/01/2018 - 31/12/2018. My blog carlthompson.co.uk talks about everything men’s lifestyle.