Jocks&Nerds Revival: Can Print Magazines go Advertisement-Free?

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Jocks & Nerds returns after a 2-year hiatus. Founder and Editor, Marcus Agerman Ross spoke to one of my contributors Pete Brooker about why he has revived the brand and got his take on the current climate for the print industry. 

Why did we take two years out and what have you learnt in your two year sabbatical?

I was forced to close it down because the business didn’t work anymore. When I realised I had to shut it down I realised I was exhausted, physically and emotionally - aside from the financial pain of it all. I always says there’s only one thing harder than running a business and that’s running a business that’s failing. It’s a horrible place to be.

I started working over 20 years ago and, for better or for worse, I saw what I did as journalism and that journalism was something independent - an important view on the world.

That has all been stripped away before our eyes - I don’t think anyone really understood how it happened or how quickly. (When I started Jocks&Nerds Instagram didn’t even exist and smartphones where a totally new thing!!)

I found myself in a tough situation. Middle-aged with professional experience in only one industry - one that essentially no longer exists. The skills people want today are brand new and I find them really boring.

(I was actually looking at the site of a fairly creative company recently - not for work but for something else - I clicked on their jobs board and all the jobs were things like UX developer, coder, etc!!) I genuinely think it’s very hard to be a creative professional right now. There used to be outlets for creativity that might not have paid so well as the commercial work but all of those avenues are being torn down by the new technology.

I looked for work in places where I thought my skill sets and experience would be really valued but I got nowhere. I also looked at working in totally new sectors but nothing was really coming together.

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In that time, I decided to start a Jocks&Nerds radio show on Soho Radio so that we could keep the name alive and some connection with our audience. I think radio/podcasts are about the only place where you can be journalistic and independent right now. There’s no money in it but there’s essentially no cost either so you can reach people fairly easily and say what you want. It doesn’t tick every box for what I want to say as an editor but it is very useful.

Over that period I kept meeting readers and fans of the mag who told me how much they missed and that there was nothing else out there. I realised that although the advertising had gone, the readership still remained and I started to think how I might be able to put something back together. That was really the start of it.

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The word is there will be no advertising this time around in Jocks & Nerds, how do you expect to finance the publication?

I’m incredibly lucky that I have managed to build an incredible team of contributors around Jocks&Nerds who believe passionately in what we are trying to do and that we stand up for something important that no one else is doing right now. They give up their own time, money and energy to help make it happen.

Now I’m printing the magazine digitally which means I don’t have to print more copies than I can sell. The downside of this the unit cost is really high hence the higher cover price but it is the only way to get it out.

In reality I’ll lose money doing it but I can’t see any other way right now. I value complete control and the ability to do something of value over advertising. Besides, advertisers ultimately destroyed what we were doing in the first place so it’s much better not to have them.

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Were you tempted to completely rebrand?

We already have a recognisable name and we’ve built a sizeable, loyal audience over the best part of a decade so it makes sense to continue as Jocks & Nerds. But we have redesigned the magazine and made a new logo.

This is partly down to the fact that the content is slightly different now and we want people to regard it more as a book or periodical than a magazine - it’s designed to be archival and of value on the bookshelf.

I was lucky that the art director who worked with me at the very beginning, Phil Buckingham, was keen to get involved again. He knows the ethos behind the magazine inside out and knows how to work with me so that was really helpful in this process.

What part of the physical print format did you miss most whilst you were away?

I’ve said this many times recently but I think it’s a really important point. Magazines are in many ways completely anachronistic today whilst also being vitally important. There are issues about them being hugely expensive to produce, difficult to distribute, slow, bad for the environment, etc.

Equally, they are important because no new media format is able to do what magazines do. By that I mean if you think of audio (music, radio, etc) and visual (TV and film) the end user experience isn’t really altered. If anything some things are better. Digital radio is crystal clear and podcasts can be listened to on the go.

But magazines which are edited around a theme, idea or view on the world, that use design as an integral part of the editorial voice, that combine imagery and text in a considered way, that have scale and impact - nothing else exists that can do that - so they are important if those things are valued and I mean that from an editor/journalist point of view.

As I said at the top, the business model is broken so I hope there can be a new way forward with printing costs, distribution, etc and a break-up of the tech oligopolies somewhere down the line. Independent voices like ours are being crushed and I think it will set a dangerous precedent for media going forward.

More of this interview can be found on Pete’s site, Human Research.

 

You can find all available stockists for Jocks&Nerds through their website.

How to Completely Renovate Your London Home in 6 Weeks

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I've now finished my Asian tour and now back home in London as I'm missed my dog Charlie, family and home. Talking of home, I recently saw a 3D property scan by my friend and guest editor Pete Brooker from 3D Property Scanning.

After a quick chat we agreed it would make for an interesting feature on the blog. Rather than regurgitate everything that Pete and I spoke about, I wanted Pete to tell his own story on how he managed to completely revamp his 2 bed apartment in Chiswick.

Hi all. The flat was primarily sold to us on ideal location, close to where my girlfriend works in Chiswick. You can see in the before 3D scan, that there was a lot of work to be done.

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KITCHEN

We had a great team of contractors in and they noticed immediately that the Gas Boiler was buried in a cupboard, barely accessible in the kitchen. We had to raise that out of the floor and rehouse it directly above.

The kitchen had some hideous blue tiling, fit for a bathroom not a kitchen. We completely retiled the kitchen, added a breakfast bar and installed a dimmable helicopter.

(If you’d like to purchase any of these products you can find the links in the 3D property scan. For transparency I’m not affiliated with any of the brands and all the products were paid for, not gifted).

Yes it was a bit of a crazy idea, but we wanted the kitchen to be a fun place to be. The faux brick wall wallpaper was added, a slight homage to the last act in Skyfall. 

TOP TIP

Don't throw anything out. We bought the wood for the breakfast bar and used the offcuts to make the shelfs above the sink. When we asked the builders if this was possible they had to go back to the skip and dig out the offcuts. Ask your builders and contractors to not throw any offcuts away without asking you first.

BEDROOM 

We got some bespoke mirrors made with concave framing to bring the illusion of space. The bed is an Ottoman from Dreams and I can't recommend these type of beds enough.

Perfect for storage and very accessible. We haven't had a chance to fit the blinds at the time of writing this, but have discovered that John Lewis are very competitively priced.

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If you're mounting a TV in your bedroom, always check the bracket compatibility. If in doubt contact the manufacturer, we did. Also plastic boxes from Muji are perfect for storage in cupboards. They do multiple sizes.

BATHROOM 

We completely gutted the bath and installed a bespoke fitted shower. We put a mirror on the back wall again to offer the illusion of space. Also if there are two of you, extra mirrors and dual sinks are a must.

We also installed under-tile heating which will be perfect in Winter and for any household pets to lounge on. A heated towel rail is also very convenient, no more arguments over damp towels.

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Get a shower douche. We didn't have no space for a bidet but a shower douche is the next best thing. The amount of time and toilet paper I now save is just unbelievable. Plus it's a nice feeling, down there.

STUDY

We got a corner desk and married the wood close (but not exact) to the shelfs. You'll notice throughout the flat there is a running theme of dark wood, walnut or black trims. Such as on the dining lights or myriad mirror.

The myriad mirror by the way is fantastic. A real wow factor for the room and I can't recommend the customer service at Habitat enough. Ask for Dawn at Habitat on Tottenham Court Rd, she is fantastic.

The sofa bed is also convenient for guests that come to stay.

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Don't be too precious in having all the wood matching. It was a big fear that the room would look naff with different wood themes. As long as they're closely matching in colour, it's not imperative to get matching wood.

ATTIC  

This was the biggest challenge in many respects. We have a lot of storage space in the eaves so wanted to house a chest of drawers and have them accessible from the outside. The contractors were indifferent at first.

We went and secured the drawers cheaply and had them framed and put some good handles on them. Rather than hide them discretely, we made a massive feature and it works really well I think.

The dining furniture we sourced from Barker and Stonehouse. We really mix and matched all the furniture. I recommend you visit their store in Guildford and spend an hour or so in there. Don't be afraid to rearrange the furniture in the showroom. We did.

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When shopping for furniture ensure that the delivery men are insured to deliver to a second floor flat. (If you're no on the ground floor that is). We had great issues with this from another buyer and it got quite ugly at one point.

The couch we sourced from DFS. We do love the couch but have had some issues with the customer service team. That aside, be sure to put the L of the couch in the best possible position so it can add flow to the room, rather than corner of any space that will see a lot of traffic.

The fireplace also made for a great feature. Be sure to do your research and read all the terms and conditions before buying. Warranty, delivery, installation etc.

Lastly the TV, or as I call it 'the anti-gym' is a curved Samsung Tele 65" from Amazon. We shopped around for the best price versus quality and thought this the best. It does reflect quite a bit of light, but we only view in the evening with the blinds closed.

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If you're having SKY TV installed, get friendly with the engineers and ask for what engineer discounts are currently on offer. We got the sports package the same day of installation much cheaper than if we paid for the package before or after.

Be sure to check out the video of the before and after renovation and if you need any advice or wish to discuss anything 3D property related I’m available on peter@brookerpublishing.co.uk

Oman | The Places to Stay and Things to See

I spent ten days in Oman and I'll probably chalk this up as one of the bets experiences I've had in my life. I'm dating a classic heliotrope, meaning each year on Boxing Day we migrate somewhere where's sun, leave blighty and it's endearing yet terminally awful weather behind. 

We've had 2 fruitless excursions in the past couple of years. Last year was Cuba, modest sun and a beach rife with semi-dead man of war jelly fish. The year before that was Cyprus, equally mediocre.

This year there was no messing. We went to Oman where the temperatures never dropped below 22 degrees. We had a fully guided tour with Explore Muscat (not affiliated, just wanted to give them a shout) and in this article I want to share some tips and places worth visiting.

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GET A VISA

Yep, we didn't bother. They introduced Visa requirements early last year and now you have to pay a small sum of £30-ish to get in. Only because we only got these last minute we had to pay double to fast track them. Very annoying.

DECENT SUNGLASSES A MUST

The streets are so shiny and reflective out there, that your eyes get no respite from the sun. I brought my Lacoste glasses but they weren't designed for this level of intensity. Of course plenty of tanning lotion and aftercare lotion will be required.

FLIP FLOPS & HIKING SHOES

You'll need to take your flip flops when traversing through the Wadi's. But be sure to pack both because you'll be doing a lot of walking, hiking and trudging through desert dunes. 

MUST SEE's 

THE LOST FOOTBALL PITCH

The Football pitch in the mountains. Firstly the 4x4 ride through the mountains is white knuckle enough. Then out of nowhere a football pitch appears over the crest of a hill. It looks entirely misplaced and abandoned, but the design is quite deliberate. The villages come and play of a late afternoon/evening when the air is cooler and it's beautifully maintained. Again, no tourists! 

THE BIMAR SINKHOLE 

This is where it's good to have a tour guide. We saw a dozen or so drivers making wrong turns, U-Turns; you'd think they were looking for the Holy Grail. The Sat Nav is not exact science out here and it's sometimes best to rely on local knowledge. 

When the Bimah Sinkhole comes into view it's quite jaw dropping. Especially as it's so close from the coast. There will be a few people there but not too many to enjoy your swim should you choose. 

WAHIBA SANDS

You can sleep out in the desert. We stayed in a campsite called the Desert Wonders Camp for just under £90. It was very basic (I don't think we even had access to charge points) but it was perfect for our needs. 

Again the thrill of running down those dunes in that 4X4 was just something else. Imagine your best Alton Towers ride, this experience squashes that like broken biscuits. Be warned the temperature drops massively at night and you'll need a few layers to sleep in. I actually got no sleep that night due to the cold. 

SNAKE GORGE / WADI BANI 

For this you'll need to have some dexterity, some balls, and a guide that can traverse all the slopes and hazards. Our guide Muhammed I coined Wadiman. He even gave me his flip flops halfway through as I had abandoned my gripless Kurt Geigers. 

You can have accidents down in the gorge. In fact, if you Google Snake Gorge you'll come up with 'Snake Gorge Oman' followed by 'Snake Gorge Oman Deaths'. Luckily I only learnt about the horror stories after we had successfully negotiated this beautiful canyon. 

My advice is leave your belongings, get a Go-Pro or a waterproof case for your mobile. It's not Mission Impossible, but not for snowflakes neither. 

FAZAYAH BEACH

As part of our trip to Oman we caught a flight down to Salalah. This is where you'll find the better beaches. We were warned that there is not much else to do in Salalah.

However, I encourage you to make the trip. Either a 12 hour car ride or a short flight. It's the best way to decompress after what could be a vigorous few days in and around Oman. 

But there are many things to see in Salalah. The Frankincense trees are UNESCO protected and only grow in this part of the world. There is a waterfall and some beautiful coastal views. 

Lastly, you can drive down to the Fazayah Beach where you'll find the Raysut II wreck grounded during a cyclone in May 2018. 

I have posted a full guide on my own YouTube site for people wanting to know more. If you have any questions on your upcoming tour of Oman then please get in touch by leaving a comment in one of the videos. 

Blog Post Written by Peter Brooker from Human Research.

MASON AND SONS | Tailoring House of James Bond

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The company that has single handedly resurrected the original tailoring house of James Bond. Mason & Sons are an established e-tailor that house many concessions from established British fashion houses such as John Smedley, Baracuta and Fred Perry to name but a few.

They also provide a bespoke service run by appointment only from their Headquarters in Montagu Square, the very building where John and Yoko resided in the 60’s and was subsequently owned by Ringo Starr.

It’s argued that the brands USP is their ownership and revival of classic heritage brands such as Mr Fish and the original tailor to James Bond himself, Anthony Sinclair.

I reached out to Elliot Mason (the ‘sons’ of Mason & Sons) and asked him how they managed to acquire the lost brand and what are the younger generation looking for when it comes to tailoring.

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How did Richard Payne, an early apprentice of Anthony Sinclair get to inherit the Anthony Sinclair brand?

In the 1980's Anthony handed down the keys to his shop and his shears to his apprentice Richard Payne. Richard was there when Anthony was making suits for Connery, he knows all the tales and legends of Sinclair.

When Anthony passed away Richard carried on the business, cutting suits with the Anthony Sinclair label in, this went on for many years. Sadly, Richard fell ill and for years, the company fell dormant. When Richard was fighting fit again some years later he started cutting suits but putting his own name in.

 

How did your father David Mason get to meet Richard Payne and inherit the brand from him? 

My father was on Savile row and they (Richard and David) followed each other round the tailoring houses and they became quite good friends, and in 11’12 Richard unearthed how he was Anthony’s apprentice and owner of the business.

My father obviously couldn’t believe this and encouraged Richard to start up again and in 2012 together they relaunched. That same year the barbican announced the exhibition ‘50 years of Bond Style’ and went on its world tour. EON productions approached Richard and my father to recreate the Dr. NO midnight blue dinner suit and the Goldfinger suit.

 

How did they get blueprints to replicate the suits?

Well funnily enough there was one customer of my fathers who owned a suit from You Only Live Twice. It was a light grey suit in a herringbone and Holland and Sherry still make the same cloth because we’ve made them for a few other customers.

So Richard was able take the pattern from that suit, it was an original Connery suit. I don’t know how many are still alive, maybe one of two suits that are still in existence or that anybody knows where they are.

 

Are the younger clientele looking to dress more Connery?

For the past 3-4 years any of my friends that would need a suit for interviews would come in and ask for the conduit cut. They are taking inspiration from the way Connery dress. (Elliot is 25).

Nowadays most men want a slimmer fit, suppressed waist, less flare in the skirt, less drape in the chest, in the past 6-9 months its going the other way. Our clients want less fitted trousers. They’re adding pleats to their trousers, pleated trousers always have a wider fit. People don’t want the shrink to fit in the jacket so there is more drape in the chest. It’s going backwards, these things are cyclical, we’re almost at a halfway house between Connery-Craig, and its going towards Connery in terms for fit. 

They tend to take some time, so you’re see them on  the catwalk, pleats on the catwalk but will take some time to hit the high street.

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Can you give me an update on the Mr Fish collection please? I noticed it’s not on your website anymore.

Our first collection on Mason & Sons was a collection of printed shirts and we sold out. Then we did a collaborative version, that was always going to be for a limited time, now all those styles are available under the Mason & Sons label.

We are currently working on a new collection of Mr Fish ready-to-wear whilst working on bespoke orders for customers. More Mr Fish tailoring will revolve around double breasted garments. 

Michael sadly passed away last year in August. We are very much in contact with his family and they are in full support of what we’re doing.

 

Who is your favourite Bond when it comes to style?

Outside of Sean Connery it would be late Sir Roger Moore, he came to Montagu square, we made his clothes for his last few years of his life. I had the pleasure of answering the door and letting him.

My favourite scene is Goldfinger when he’s about to be chopped in half. The glen check 3 piece is the most iconic and is my favourite. Also in that film, he wears the casual long sleeve black polo that is very similar to the one John Smedley does now. So elegant.

 

And the next thing for Mason & Sons?

The next thing for us we’re remaking the barleycorn hacking jacket and cavalry twill trousers that Sean Connery wears in Goldfinger. It’s taken a very long time to perfect, but it’s there. We’ll do made to order for our customers.   

Catch the full interview with Elliot Mason on the From Tailors With Love Podcast available to download now in iTunes. 

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From Tailors With Love – The New Podcast Dedicated to the Style of James Bond

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Recently launched, From Tailors With Love is a new podcast available on iTunes that's dedicated to the style of James Bond, hosted by my good mate Pete Brooker from Human Research and editor of The Suits of James Bond, Matt Spaiser. 

Not only do they talk about the suits from the James Bond films, but they also do news bulletins from all the brands associated with the James Bond franchise and educate the listeners on the fabrics, the weaves, the patterns and the cuts of the suits worn by the cast. 

In the latest episode Matt and Pete talk about the Brioni suits that both Tom Cruise and Dwayne Johnson wore to their respected premieres. Mission Impossible Fallout and Skyscraper. Brioni provided the suits for the Bond franchise from Goldeneye up until and including Casino Royale

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Dwayne Johnson is wearing a silk and linen blend bespoke suit estimated to be worth $10,000 whilst Tom Cruise opted for a 3-piece midnight blue single breasted Brioni suit. Interesting features are the 6 button waist coat, not often seen or encouraged on short men. However, Tom looks the absolute business here. 

About the podcast Pete Brooker told me:

"It's a lot of fun to do. It combines two of my favourite things, fashion and James Bond films. Matt is really the authority and I'm just happy to play second wheel, chiming in with the odd crass reference about Bond boning Moneypenny. 

It also gives me the excuse to talk to people within the Bond universe. For example we spoke to Adam Brown, founder and creative director of Orlebar Brown, about the new 007 Swim short collection. He gave us the exclusive on a new Bond-based collection he is releasing next Spring so that's all coming up in the next episode out mid-August". - Peter Brooker

From Tailors With Love is a fortnightly show, 30 minutes long and available every other Wednesday from iTunes, Stitcher and Soundcloud. 

 

Your Bitesize Guide to Cambodia

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The Golden Temple Residence in Cambodia is one of the most enchanting hotels you could wish to visit. Located in the heart of Siem Reap, this modern hotel offers free airport shuttle services, and is only 4 miles away from the famous Angkor Wat – a UNESCO World Heritage Site.

Angkor Night Market is 100 yards away and whilst the hawker food market is an enjoyable experience, I'd steer clear of eating any of the street food. (Safe to say it did my constitution a disservice). 

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The hotel has this free architecture design, where nature and architecture are combined. This is achieved by an open restaurant that overlooks the pool and performance stage where daily Apsara entertainment shows can also be enjoyed. 

Remarkably the food is very cheap but it's the quality of the service that really distinguishes this hotel from its contemporaries. Getting a lift back to the airport in the owner’s vintage Cadillac was a real treat. 

 

Where to eat in Siem Reap? 

Well thanks to getting knocked out for a day or two by some dodgy street food, I was unable to dip into the local cuisine. By the time my stomach had climatised I just made do with the hotel food.

Although to say 'made do' is something of an understatement. There is a delectable spread of authentic Khmer-style meals and popular Western delights can be enjoyed at the on-site restaurant.

On the last night I summoned the strength to eat out and we ventured down Pub Street. Yep, that's a real name and a real place. It's like a gentrified version of Ha Noi, decent enough to kill a couple of hours.

 

Things to do in Siem Riep

I would say you'll only need one day in Angkor Wat. You'll need to get there as early as possible to avoid the mania. That said, it's still out of control with Chinese tourists. Everyone will head to the Ta Prohm Temple featured in Tomb Raider, which is understandable as it is spectacular. 

The foot massages are fun and relaxing. You'll get endlessly heckled into having one so you may as well. Take a book to read or something because you won't be stimulated with conversation. 

Food tour. Ok I am going to recommend this because it was utterly bananas. I watched our guide eat a whole manner of creepy crawlies. It was like something out of Temple of Doom. However, I will caveat that by saying I felt demonstrably ill the next day. It could have been the scorpions, the ants, the tarantulas (yes they eat them out there) who knows. 

For this tour we used Urban Adventures and a gentleman called Kim showed us round. He had a great sense of humour and I enjoyed his company immensely. 

There is the Reclining Buddha in at the top of Phnom Kulen. However, this was on the day where I was becoming dependent on nearby facilities so I let the group go on without me. 

I got 'ok-ish' reviews from the group on their return, but we had seen a lot of Buddha’s already in Bangkok by this point. 

The waterfall in Phnom Kulen was the only highlight of the tour for me that day, most of it was spent in the van convalescing. 

 

Last crucial tip about traveling to Cambodia

We got stiffed at the airport for not having any US dollars. We had to pay some odd VISA fine that really took the jam out of my doughnut. The airport is a zoo, not Cuba-zoo standards (that really is where travel bloggers go to die) but a soul destroying experience. 

 

My Journey into Blogging | A Massive Thanks to my '&FRIENDS' Contributing Authors

It seems a lifetime away from 2013 when I launched my menswear brand Hawkins & Shepherd and starting writing blog posts about shirts, fabrics and what knot to wear with your shirts. In 2014 I launched my eponymous Men's Lifestyle Blog. Back then, to begin with I was looking to drive more traffic to my menswear label, but it soon came apparent that the blog was developing into something separate and deserved its own platform. More and more people were coming to me for advice and I wanted to provide a place for people that wanted to enhance their style. 

It has been a major learning curve moving from my previous career which I was the Global Head of IT Communications & Networking for a major privately owned commodities trading house to starting up my own shirt label and subsequently men's lifestyle blog. Back then when I was building my previous career, I had no clue what a blog was and would have laughed at you if you suggested that I would give up a career that I've spent 15 years perfecting on a gamble for a better lifestyle; but that's exactly what I did. Some friends laughed, some suggested it wouldn't work, some were just worried for me but in most cases they were supportive. All of these reactions are forever indented into my memories which I call upon for inspiration and to make myself even more dedicated to succeed.

One thing I do miss about working for someone else is the holiday pay, the sick pay, actually the consistent pay in general - oh and the odd hangover day when you're on the clock getting paid but not really there mentally! Starting Hawking & Shepherd, not only took a lot of capital but also a hell of a lot of my hours and I think there is a massive misconception about life being greener when self-employed and now I know that to be correct. Since 2013, I've put every single penny that the business makes back into it, to help it grow, improve and to have the best chance of success in the long-term. It's really hard and have so much respect for anyone who has made a successful change in career or launched their own brand.  

Mid-way through 2017 I was thinking of ways to turn my self-titled blog into more of an online magazine, an encyclopedia of everything men's lifestyle. It was then that I decided to seek out other writers and journalists to contribute to carlthompson.co.uk and to help them launch themselves to a possibly difference audience to what they would usually come in contact with. The relationship had to be beneficial to all parties and we have achieved that. I wanted to take this opportunity at the start of 2018 to say a massive thanks to these writers who have contributed to the success of 2017 in which we've seen an increase of unique visitors by 85.8% compared to the previous year.

Unfortuently my budget doesn't stretch to have them all employed full-time. So I'm sure they will not mind if I did a shout out to each of them and say to feel free to contact them if you require unique content, copy-writing, event coverage etc.

Peter Brooker is a Professional Freelancer & Copywriter with SEO experience. Founder & Editor of Human Research. Lifestyle Editor & Podcast host for Menswear Style. Fashion Editor for The Essential Journal. He has interviewed leading ambassadors, athletes, celebrities, actors including David Gandy, Daniel Sturridge, Paul Weller, Evander Holyfield, Sir Steve Redgrave, David Haye, George Foreman, Dita Von Teese, Idris Elba, Jamie Redknapp, Sir Roger Moore and Stephen Hendry. Oh in case anyone is still reading he also writes for Viz and is unbeaten at crazy golf. 

Originally from Cornwall, Holly has two main passions in life: history and gin. With a degree in history and over 7 years of knowledge working in the gin industry, she now writes about both. Holly creates food recipes for artisan spirits companies and is always on the search to try and experiment with new flavours. You can follow her on Twitter @HollyHarwood and on Instagram @HollyHWood.

Patrick McAleenan is a freelance journalist, PR and Personal Trainer, based in London. He is a regular contributor to Telegraph Men, Metro, Attitude magazine and other high profile publications. He was a Stonewall Awards 2014 Journalist of the Year nominee and is currently writing his first work of fiction. Follow him on Twitter and Instagram at @ontheptrain

Suzanne Bernie is the founder and Managing Director of Coathanger. Based in one of the fashion capitals of the World, London; Suzanne is a leading fashion stylist who helps clients develop a better relationship with their wardrobe and how they express themselves with fashion. With over 20 years of experience in the fashion industry and having founded Coathanger in 2002, Suzanne and her team of personal stylist’s aim to help people step out of their comfort zones and develop a whole new outlook on the role fashion plays in our everyday lives.

...and to the newest member signed up for 2018, I'm incredibly excited to introduce to you Christopher Modoo...

Christopher Modoo is the "Urbane Outfitter". With over 25 years experience in men's fashion he is an expert on style and etiquette.Having worked in all aspects of menswear from shop floor to senior creative, Christopher is now a freelance stylist and is working on launching his own label. As well as fashion, Christopher is a keen fan of the cinema and enjoys travel. He is married and lives in Hampton Court.