Notice the title? How to Drive Traffic to Your Blog - The Tricks you should all be doing! It's a title that invites you to click, without being overly clickbait-y. Titles are just one of the ways to drive traffic to your blog.
Here are some things you should definitely be doing before writing a blog post.
Is the question a relevant and popular one? And do you have answer?
One way to determine if your blog post is going to popular or not is to type the question into Google and see if the predictive text finishes the sentence. For example I typed in How to drive traffic to .. and it populated the words below. Which means people are asking Google the same question over and over.
Now if you scroll to the bottom of the page you'll also see the related searches. You should be covering all those elements in your blog post. Hitting as many keywords as possible, but importantly providing a definitive answer. This is not going to be a definitive blog on how to drive people to your website, just a simple checklist of tricks you should all know before writing your post.
Have you got Original Research Statistics and Data?
We all know that backlinks is a great way to drive people to your website. But why would anyone backlink to one of your blogs?
ANSWER: IF you had original definitive data. (ODA). People like have their arguments backed up by statistics. By irrefutable facts. Let’s say you’re trying to prove that the price of a bespoke suit has escalated way beyond the price of inflation since the 1960’s. You could spend hours on the internet trying to cobble together a case based on fragments of information. The result will be derivative, confabulated and probably inconclusive.
You could also spend an hour on the phone calling up ten tailors and asking what they charged for a bespoke suit in the 60’s. And you do it like this..
“Hi I’m Carl, I’m doing an editorial on the price difference of bespoke suits in the past fifty years. I’d love to include you in the article and link to your site, could you spare a minute to help me out?”
Or something like that.
Do that with ten different tailors, they might even give you more answers to other questions and then after an hour you’ll have an ODA that people would want to reference.
How many times do you include hyperlinks to studies to back up your articles?
Pick up a copy of Time Out Magazine, it’s free at most tube stations. Leaf through the articles and ask yourself, why does this look so damn good.
The illustrations are fantastic that’s why. They’re original, colourful and you’re lured in against your will.
How about this site FansOfJamesBondOnly. These guys are onto something with original illustrated graphics in their thumbnails. The site looks beautiful. I’m sure they’re putting stock images through an illustrated filter, but boy does it work.
This is something I’ve tried recently in an article What Makes a perfect Shirt.
You’re crap at drawing? Too time consuming? My friend Pete Brooker is on to something over on his blog. Just get a bunch of tracing paper and draw around some stock images and pencil in the rest. It’s different. It’s unique. If you want to know how to increase blog traffic then having unique content on your site is key.
Pull in Some Favours
The way I see it, everyone knows someone involved in digital marketing. It might be someone that’s involved in graphic design. Or someone that specialises in SEO.
This could be an old friend you’ve not spoke to in a while. Start liking a few of their posts on social media. Follow up a week later with a text saying they should catch up on a call.
Then just ask them to help you out.
My website isn’t getting any traffic and I don’t know what’s going on. Can you take five minutes and take a look? I did this to 3 of my friends and they all gave me some sound advice to my blog.
One installed a defer images plugin that increased the traffic speed of my website. Google is using traffic speed as a metric on whether they want to send traffic to your page.
Another told me to increase my photo/text ratio on my homepage as Google likes to see some text so users have more of an understanding of what’s going on. I lengthened out the blurbs on my blogs snippets and we’ll see what the results are going to be.
We all get by with a little help from our friends. Just try and offer them something in return. That’s it for this one. If you have any other tips on how to drive blog traffic leave a comment in the box below.