As a blogger I've found the best way to optimise your time is handling the majority of conversations and introductions via email. I still like to network; do the meet and greets, press the flesh etc. But you'll find the one commodity that’s in short supply as you get more successful, is your time.
Hence the Media Kit, will be your new business card. I like to say when you're networking, your smile is your business card. Well when you're making an introduction or someone has asked to see your portfolio, this Media Kit will be that best smile. The one you give the cute waitress when you want a table, but don't have a reservation.
You don't need to a bachelor’s degree in IT to put together a Media Kit. I did mine on Photoshop and if you're not familiar with that software there's plenty of YouTube tutorials out there that will guide you through it.
Before you start compiling the Media Kit, ask yourself, if you were a brand or in PR, what would you want to know about the influencer before employing their services. I made a list before I did mine. If I was hiring someone to represent me, I'd be looking for the following qualities.
The above means you'd need to be reliable, presentable, with a good client roster. There's no room on the Media Kits for witticisms. I know a blogger who is a good guy, but can't help himself when it comes to wanting to stand out and he has some tongue-in-cheek gags on his Media Kit. Which might work for him, but unless you're looking to get an open mic spot down the Comedy Store, you're Media Kit should be so straight laced to the point of boring.
Why I like to keep my Media Kit straight laced is because there should be zero-ambiguity when it comes to delivering the message. Your message is YOU. Who YOU are, and what YOU can deliver. I've started with some strong images of me at the top. It greases the wheels; you're not hitting people with a lot of text to read which can be off putting. I've kept the text to a minimum, (unlike this blog haha) and have dissected the text with some strong images, site and social media stats, and client roster logos. (Logos look better than simply reeling off names).
You might also want to include your website. I know it sounds daft, but I've seen a dozen or so Media Kits, and it's so frustrating when I have to double back on the email and ask them to send me a link to their page. Lastly, try and show a dusting of diversity in your kit. It's important to let your potential client know that you're not a one trick pony. I've listed other interests such as interiors, photography, a cute picture Charlie made the kit. Who doesn't adore a cute dog pic right?
If you're Media Kit can deliver a message, that you're an influencer with many arrows in your quiver, then that versatility could pay dividends later down the road. You'll find more doors could open for you.