AllSaints x Poppies: The Great British Summer Collab You Didn’t Know You Needed

This June, two East London icons are cooking up something special and no, it’s not just chips. AllSaints and Poppies Fish and Chips, both rooted in Spitalfields and cherished for their unique flair, have joined forces to create the most unexpected yet effortlessly cool summer style statement of 2025.

Launching on National Fish and Chips Day which is on Friday 6th June the AllSaints x Poppies limited-edition capsule is here to serve both style and nostalgia. Whether you’re an AllSaints loyalist or a Poppies regular (or both), this collaboration is a playful nod to British heritage, with just the right amount of East End edge.

Fish, Fashion & Flat Caps

The collab centres around two hero pieces: a limited-edition unisex T-shirt (£59) and a classic baseball cap (£49). Both feature a tongue-in-cheek motif of a dapper fish mascot, dressed in a Poppies flat cap and an iconic AllSaints leather jacket because nothing says British summer quite like humour and heritage.

Available in sizes XS–XXL for men and XS–L for women, the T-shirt is cut in AllSaints’ signature silhouette, while the cap comes in a one-size-fits-all design, perfect for topping off your casual cool look at a BBQ, beach day or city stroll.

Two Icons, One Spirit

“This collaboration brings together the best of British heritage,” says Catherine Jobling, COO at AllSaints, “with fashion and food coming together in a fun, unexpected way that celebrates our shared love for quality and authenticity.”

The Poppies team couldn’t agree more: “We hope all our fans will love this as much as we do. It really captures the Poppies spirit and all the principles that Pops prided himself on quality, community, personality and fun!”

Where to Get It

The AllSaints x Poppies capsule will be available from 6th June 2025, exclusively at:

• allsaints.com

• AllSaints Spitalfields

• AllSaints Covent Garden

• AllSaints Regent Street

And here's a bonus treat anyone who makes a purchase from the collaboration will get 10% off at Poppies Fish and Chips on the same day, simply by showing your AllSaints receipt. A fresh tee and a plate of award-winning fish and chips? That's what we call a proper day out.

Keep Your Eyes Peeled

To mark the launch, there’s a mystery celebration event happening on the day, with details dropping exclusively on the Poppies and AllSaints Instagram accounts. You’ll want to follow both and keep notifications on if you fancy being one of the lucky few to attend.

Whether you're channelling East End cool or just want a slice of something uniquely British this summer, the AllSaints x Poppies collab is one not to miss. Fun, bold, and full of personality, t’s the kind of fashion-meets-food moment that reminds us why London does things best.

Mark your calendars: 6th June. We’ll see you at Poppies (in your new tee).