Austin Reed have unveiled their personal tailoring service, bringing the Made to Measure experience to your home, office, private members club etc.
I think it's a fantastic move, progressive yet equally clandestine and traditional. Talk to any of the big tailors or shirt makers around today and they'll regale stories of how they would go meet their clients at their place of work or in their hotel etc.
The legendary Doug Hayward would often meet his clients at The Dorchester and not only measure them, but watch them walk around the room. Study their posture and how they carry themselves.
Austin Reed are recognising that it's a different world where our attention and time are strained. Not everyone gets lunch hours to nip off to their tailors to get measured. And how good is any experience when it feels frenzied?
How does it work?
Together (you and the Austin Reed consultant) will peruse their exclusive selection of luxury fabrics, linings and trims to visualise your bespoke suit.
Following your first consultation Austin Reed will contact you to arrange a fitting. Final adjustments and any fine-tuning will be completed in a matter of days, with your finished design presented in a versatile Austin Reed travel cover.
Pricing starts from £500, with a made to measure 2-piece suit totalling to approximately £1000.
My experience was relatively frictionless. I scheduled a consultation and thoroughly enjoyed the process. There is something undeniably empowering about being fitted for a suit on your own terms. I felt like Roger Moore.
I think we've all been put in situations where we've been persuaded into ill decisions/purchases, perhaps due alien environments. In the sanctuary of my own home I felt much more confident about the process.
The Clothier came to my house, I offered him a cup of coffee and some biscuits (not the shortbread) whilst he walked me through the fabric and design options. We discussed football, fashion and of course dogs, whilst I was measured for the suit. Then we had to discuss the style options, such a single vent, turn-up trousers, side-adjusters and what colour buttons - to name a few.
After the initial consultation and measuring, the fitting is arranged. Any tweaking or adjustments can also be done through the Austin Reed Made to Measure service which ensures the desired result.