Today I'm going to share some research notes on things going on with the Instagram algorithm. Instagram are targeting a lot of proxies and automation services. We know this because they only used to do 5 updates a year. In the last 2 months they've done 8 consecutive updates every week. Every time on Friday so 3rd parties have to work over the weekend (or in most cases don't) to fix compatibility issues.
TIP: Don't use 3rd party engagement funnels, especially don't give away your password. Instagram detects each time you enter your password and if you're doing it more frequently then it will target you and more than likely block you.
If you've experienced a drop off recently in your engagement levels its time to look at some ways to get your spurs back.
At the end of April Instagram announced there is a connection between followers, friends and stories. These are the most important factors.
MORE ENGAGING STORIES
You need to level up with your stories and make them more engaging. Polls, questions, share peoples responses and answers.
The story algorithm has taken over.
This gives you a greater chance on getting on the Instagram explore page. Previously it just used to be grid posts on the explore page, now they're publishing stories. If you're on the Instagram explore page, you're in a pretty good place.
Instagram want you to stay on the platform for longer.
We've always known this. The longer you stay on the platform, the more adverts you'll see, the more money Instagram make.
So wow does the instagram algorithm work?
One theory is the 'Casino Effect'. IF you lose every time you hit the slot machine, you'll not get sufficient amounts of dopamine (the feel good chemical that your brain secretes) and you'll lose interest. Same if you win every time, you'll feel like a 2 year old at Christmas that gets too many gifts.
The idea is that you have to keep guessing how your posts will fair. You don't know if you'll get sh*t tonne of likes, or a remarkably low score. Instagram even delay the amount of people that view your stories so you keep checking your feed to see how many people are looking. The reward is more intense when it finally arrives. Genius.
TIP: Start dm'ing your followers more. Develop better relationships. Even if it's with a couple of emoji's. People get wow'd that you're checking out their stories, they often wonder if they're getting viewed at all!
Also keep your grid clean and consistent. We like to look at pretty things. We like to see the same filters if its on a page we follow. Don't suddenly switch to black and white for a few weeks and get arty if your audience are craving your unique formula.
TIP: Ask questions in your captions. Ask them for their thoughts, ask them to rate an idea. Engagement keeps people checking you out and makes sure that your latest content plonks straight to the top of their feed.
TIP: Check out your insights if you have a business page. See what time people are active and make sure you upload your posts around that time specifically.
TIP: Tag other users. They will start tagging you in their images and you'll develop stronger relationships and more traction.
References and research