Como 1907 x Hublot: A Celebration of Style and Football

Como 1907 x Hublot: A Celebration of Style and Football

There are moments in football when history and modern ambition collide in the most elegant of ways. For anyone who has followed the recent journey of Como 1907, the iconic Italian club based on the shores of one of the world’s most stunning lakes, this is one of those moments.

The club’s remarkable return to Serie A this season, after a long 21-year absence, is something that every football romantic can appreciate. And now, to mark this milestone, there’s a new, rather beautiful symbol of this renaissance: the Hublot Classic Fusion Como Edition.

I was fortunate enough to get an early preview of this watch, and what a collaboration it is. Hublot, the masters of Swiss horology, working hand in hand with a club whose very identity is wrapped in style, elegance, and local pride.

So, here’s why this launch is so special, not just for collectors of fine timepieces, but for football lovers too.

The Timeless Allure of Como

If you’ve ever been lucky enough to visit Lake Como, you’ll know there is something almost magical about it. The deep, glistening waters. The towering Alps rising in the distance. The charming towns with their pastel facades. And nestled amongst it all is Como’s football stadium, a small yet atmospheric ground sitting right by the lake itself, arguably one of the most beautiful settings in world football.

In many ways, it feels entirely fitting that a club from such a unique location should partner with a luxury watch brand like Hublot, whose craftsmanship and attention to detail mirror the timeless beauty of the area.

A Club on the Rise

For the uninitiated, Como 1907 was founded in, you guessed it 1907, and its history has been one of fluctuating fortunes. But recent years have seen a resurgence, led by a compelling project both on and off the pitch.

The club is now partly owned by Indonesian businessman Mirwan Suwarso, and boasts footballing royalty in the shape of Cesc Fàbregas, who serves as both part-owner and coach. His experience, leadership and modern footballing philosophy have helped steer the club back into Italy’s top flight. For the fans, many of whom have waited two decades to see their side return to Serie A, it’s a dream come true.

Hublot x Como 1907: The Collaboration

To mark this new chapter in the club’s journey, Hublot has created a watch that’s every bit as refined and aspirational as the club itself.

The Classic Fusion Como Edition is a 42mm chronograph that fuses Swiss precision with the unmistakable spirit of Lake Como.

The first thing you’ll notice is the striking deep blue sunray dial, designed to echo the shimmering surface of Lake Como on a perfect summer’s day. The watch face glows with understated elegance, catching the light at every angle.

Surrounding the dial is a robust yet stylish black ceramic case. It’s lightweight, durable, and contemporary, perfectly complementing the old-meets-new ethos of Como 1907’s current era. Add in gold tone accents for a touch of luxury, and you’ve got a design that feels sporty, elegant, and refined all at once.

Perhaps my favourite detail is the engraved Como insignia on the dial, a subtle yet powerful nod to the club’s identity and heritage.

Limited to Just 50 Pieces

For anyone considering adding this to their collection, here’s the catch: just 50 individually numbered pieces will be produced. So, it really is a rare object, something only a handful of lucky owners will ever wear on their wrist.

It’s worth noting that Sergi Roberto, the former FC Barcelona star and multiple La Liga and Champions League winner, is fronting this collaboration. He embodies that perfect balance of style and substance, much like the watch itself.

Seeing him model the timepiece really reinforced what this collaboration is about heritage, aspiration, and the merging of football culture with high-end design.

The Movement

Beyond the surface beauty, the Classic Fusion Como Edition is powered by an automatic Swiss movement, visible through the sapphire crystal case back. Again, attention to detail here is impeccable you’ll find the Como insignia engraved on the case back, an authentic seal of this unique collaboration.

The finishing touch is a black alligator leather strap with blue stitching, another subtle reference to the club’s colours and lakeside inspiration.

Priced for Prestige

As you might expect for a limited piece of this calibre, it comes at a premium: the retail price is €17,500.

But this isn’t just a watch; it’s a statement of craftsmanship and culture. It represents Como’s extraordinary return to the top table of Italian football. And for those who truly appreciate the artistry of both fine watchmaking and the beautiful game, it’s a rather irresistible proposition.

Best of all, it’s available exclusively through the club’s own website: comofootball.com/hublot.

Behind the Scenes

The story behind this collaboration is as charming as the watch itself.

It apparently came about over lunch between Augusto Capitanucci, Managing Director for Hublot in the Mediterranean countries, and Mirwan Suwarso of Como. Capitanucci was struck by the young, dynamic energy of the current Como project and how it mirrored Hublot’s own story of innovation and reinvention.

As he put it: “Como is a very young and friendly team with an important project behind it, and it reminded me closely of the key elements of Hublot's history. For this reason, it didn't take long to decide to produce this limited corporate edition dedicated to the Lariani’s team.”

For me, that’s what makes this release feel so genuine. It’s not a cynical marketing exercise, it’s a collaboration born from shared values and mutual admiration.

A Defining Moment for Football Culture

There’s no doubt that football and fashion/luxury culture are becoming more intertwined by the day. Players today are global icons, not just for their ability on the pitch but for their style, personality, and off-field passions.

Clubs too are now cultivating identities that go beyond the 90 minutes of football. And this collaboration between Hublot and Como 1907 feels like a perfect example of that.

Como 1907 isn’t just a football club, it’s a symbol of heritage, elegance, and aspiration. The Classic Fusion Como Edition is a beautiful tribute to that journey and a tangible way for fans and collectors to own a piece of this exciting new chapter.

Final Thoughts

I absolutely love seeing clubs celebrate their identity in this way. And let’s be honest there aren’t many clubs in Europe with quite such an evocative setting as Como.

To be sitting lakeside, with the Alps towering behind you, watching a Serie A match it doesn’t get much more romantic than that.

The watch? It’s the perfect symbol of this fusion of sport, culture, and craftsmanship. If you’re lucky enough to get your hands on one of these 50 pieces, I suspect it’s something you’ll treasure for years to come.

For now, I’ll be keeping a close eye on Como 1907’s fortunes in Serie A and who knows, maybe one day I’ll be doing so with a Hublot Classic Fusion Como Edition on my wrist too…

Founder of this eponymous blog, focusing on men's fashion & lifestyle.