Someone tell Jim Chapman he was right all along. I've just got wind that Norwich is home to the most style conscious men in the UK, according to a recent survey undertaken by Just For Men. Of course Jim, who heralds from Norwich, has been banging that drum for years. The survey, which spoke to 1,000 men, is pretty damning of guys from Cambridge who spend a dismal £11 a month on hair and wet shaves, compared to £45 for the average man from Norwich.
Other results state Norwich guys will splurge £77 on clothes each month, that’s £15 more than men from London. But what about Norwich guys that live in London eh? Jim Chapman wore a £1,500 Alfred Dunhill Jacket to LFWM. Does that aggregate a bigger score because he's living in London now? Anyway, well done Norwich. They're obviously putting something in the water down there.
The survey was quite interesting in a lot of ways:
"Four in ten said you know a man cares for his appearance when his teeth look white."
I've said for a long time that your smile is your business card. Guys, we need to look at the teeth situation. My biggest bit of advice in this area is not do teeth whitening at home, leave it to the professionals.
The poll also found that 32 percent said having the right facial hair was fundamental to looking good. The right facial hair is incredibly important. It's not only a fine line between looking well-groomed and looking slovenly.
We all remember Ricky Gervais dying his facial hair back in 2010, apparently succumbing to the pressure of Hollywood.
I'd say it’s a great move and with the right products, highly effective for knocking some years off.
“Since 2016 the emphasis has shifted from simply having the facial hair, to how well-kept that facial hair is, particularly in terms of being neat and full – both signs of stylishness according to this research.
“Just for Men Moustache & Beard brush in gel eliminates grey hairs, but it can also be used to enhance lacklustre beards, making them appear fuller and thicker – perfect for style conscious UK men.” A spokesman for Just for Men Moustache & Beard.
My tips on grooming for the modern man
I'll start with Just For Men Moustache and Beard. Men shouldn't loathe their grey hair, but if it increases one’s confidence to look younger, then I'm all for it. What's more, you don't need to block out any time in the diary, the easy brush-in application gets to work in just five minutes.
Whilst I'm on the topic of beards, invest in a decent beard oil to prevent itchiness, Just For Men also do a Face & Beard Oil made with soothing oatmeal, aloe, camomile and jojoba oil. The benefits of jojoba oil by Susan Patterson is a decent read. It's basically a liquid wax and doesn’t have as much of a greasy feel as other oils.
My Style tips for the modern Man?
If you want style tips, ask the ladies what they look for in a man. Half the women I know will notice two things about a guy walking towards them in the street: 1, their height, 2. their shoes.
Your new 2k a tooth veneers and coral-coloured Tiger of Sweden suit won't mean much if your shoes look like they were bought in the 80's and last cleaned in the 90's.
If you're tardy with your trainers, simply don't buy white ones or ones with white crepes.
What trends are in right now?
Notice that trends aren't big into motifs or logos. You can gauge what the big fashion houses are doing in recent years. Burberry has completely transformed themselves by putting the check on the inside of their garments.
Ralph Lauren has shrunk its logo size to something completely imperceptible nowadays. People are striving for esoteric individuality, not tribal collectivism.
I'm noticing the boating stripes are flooding in. I think the people that dress up for the Henley Royal Regatta don't want their Hackett jackets exclusive for one weekend of the year.
My ultimate styling tip?
You don't have to be the most stylish dude in the room to stand out, but the fit of your clothes will speak volumes about you.
In the Just For Men survey 38 percent said a stylish chap would always wear jeans that fitted well. In a way it's sad that only 38 percent said that.
Get to know your tailor or your local dry cleaner really well. Have all your old jeans nipped in, tucked or hemmed. Your body shape will change over the years and your jeans need to inflate or deflate accordingly.
That's all I have for today, let me know your thoughts on this article and in particular, if you have any style or grooming habits of your own.
The Just For Men Moustache & Beard is available to buy nationwide from Boots, Superdrug, most Major Supermarkets and Wilkinsons, while the Just For Men Beard Care range is available exclusively from Amazon. You can learn more about the brand here.
*This sponsored post was created in collaboration with Just For Men.