The new fragrance from Paul Smith fell on to my lap the other day. It's a unisex fragrance, the bottle isn't gender bias and has a universal appeal. The striped Paul Smith logo is evident both on the box and on the side of the bottle. We know Paul Smith is an avid book collector and this logo placement is a deliberate, yet subtle nod to his love affair with books.
The bottle is square, transparent and the liquid is also clear with a hint of pale green. Possibly to pair the inside pastel green coloured box.
Look out for the pin up girl on the inside of the bottle. Paul Smith is a huge fan of the pin up girls that the pilots would paint on their aircraft in World War 2. This vintage-retro throwback has a universal appeal; I know the pin-up portrait tattoos are ubiquitous right now.
Carl enough about the bottle, what does Paul Smith Hello You fragrance smell like?
It's very crisp, has a lovely opening. Immediately I was confronted with a freshness, a citrus delivery and some lavender notes.
On the dry down I reached some more green notes, which would have been the apple cores. I can't say I identified the bergamot or mandarin, but there is an overall citrus texture that projects well.
Would I buy this Paul Smith Hello You fragrance?
This is a very everyday fragrance. Nothing heavy or overwhelming. It's worth noting that Paul Smith is the biggest British fashion brand and for a heavyweight in the industry, the price point is remarkably modest.
50ml £35, 100ml £45.
The silage was also impressive for a summer fragrance, I got 6 hours and change which was quite surprising. The base notes of patchouli and vetiver penetrated through, perhaps not as masculine as the website description might have you believe but it's certainly present.
The Paul Smith Hello You fragrance is available through their website, it would also make a decent gift because of its universal appeal.