It's time to put the great, in the great outdoors. What am I on about? Outdoor advertising! This month I've launched a new advertising campaign, promoting The Collar Club, a shirt subscription service from Hawkins and Shepherd. For the next 12 months I'll need you to keep your eyes peeled when out on the streets in central London as two black taxis will be donning my brand and the face of the campaign, the flame haired viral master and Mr Body Transformation himself Gwilym Pugh.
As part of this campaign I'm going to be giving away a 100% Cashmere Coat (the one in the image above) which retails at £1,600. To enter the competition draw you'll need to take a photo/selfie of the taxi and tag on social media #HawkinsAndShepherdTaxi which will automatically enter you in the draw. It is that simple.
Why outdoor advertising?
As part of my business I'm heavily invested into all areas of digital marketing. I've ran many digital campaigns for other brands on my blog, but only have a modicum of experience when it comes to outdoor advertising. With that in mind I wanted to experiment and have a little fun with the campaign, making it more fun for me and the man on the street.
'There is undeniable and enduring power and purity in a great idea, articulated with a striking image and pithy copy line – a Classic poster. There is, perhaps, a perceived simplicity to this task that makes it a less alluring creative challenge in a world of one-to-one communication. The fact is, simple is hard and we must do more to acknowledge and celebrate this among the creative community.' Glen Wilson - Campaign
One of my favourite billboard advertisement stories of all time is the story of Tommy Hilfiger who released a teaser billboard in Manhattan’s Times Square cryptically declared, “The 4 Great American Designers for Men Are: R—— L——-, P—— E——, C——- K——, T—— H———-.” I couldn't afford to be as subtle as Tommy at this stage, but there's no doubting how persuasive a good advert can be. I’d be interested in hearing your thoughts on outdoor advertising, do you have a favourite campaign other than the Eva Herzigova Wonderbra advert of the mid 90’s? Leave your comments and thoughts in the box below.