Abercrombie & Fitch Launch First Instinct Blue

Abercrombie & Fitch have launched a new fragrance (or juice as they are referring to it in the press release) entitled First Instinct Blue. My first impression of First Instinct Blue is how innovative the bottle design is. I use the word innovative knowing full well how hackneyed the expression is. But these are first impressions, not a studied nor deliberated perspective. 

The packaging is a new imagining of the original design from Fabrice Legros, this quote from the press release "based on a rectangular structure [...] and inspired by that magical moment when you get butterflies in your stomach."

Its silhouette has the square, bold aesthetic and is underlined by an ethereal rippling surface as you look through the bottle. I like it. It speaks to me. It tells me this is for a man that exudes confidence, masculinity, yet there's a more complex, mysterious underbelly once you scrape beneath the surface. 

Carl Thompson x Abercrombie Fitch 3.jpg

 

What about the name? 

The name does little for me. Every Instinct, is a first instinct is it not? Isn't it somewhat tautological to call something First Instinct? I guess Basic Instinct was taken. 

 

What about the "juice"? 

Don't look at me pal, I'm only going with the language from the press release. First Instinct Blue carries notes of cardamom, rosemary, frozen apple, lavender, pepper and tonic beans. 

 

What is Cardamom? 

Cardamom is derived from the ginger family, used in the culinary world to enhance savoury and sweet dishes. The Swedes are huge proponents of Cardamom, apparently it's the spice best suited for Autumnal and Winter dishes so perfect timing. 

 

What do I think? 

It's got a great energy to it. I was enlivened and I got in engaged with the scent very early on. It had that aromatic mystery, a charm and it projected well. The dry down was enjoyable, offering a more herbal, sensual delivery with the peppers and the frozen apple. 

For my money it was spicier and herbal, than woody and earthy. More forest floor than forest oak, so I'm not sure it echoed cries of masculinity for me. Perhaps it could have done with bringing the sandalwood to the front of the mix. 

However, I enjoyed wearing this. The price point is fine; the bottle looks great. It's got an everyday appeal to it and actually works perfect as an autumnal scent. 

 

First Instinct: Abercrombie & Fitch - A New Exciting Fragrance For Men

Yes I do have a clock tattoo with no clock-hands; of course, ever so obvious and uncreative the time is reserved for my first kids birth (which couldn't seem further away right now!). Move further south from my bad tattoos and you'll find First Instinct, the brand new men's fragrance from Abercrombie & Fitch. I mean you could question why I'm carrying it around whilst wandering the streets of Brixton, but lets brush that aside and focus on the product itself!

First Instinct has been inspired by that first moment of attraction, when two people's worlds collide and a spark is ignited. For those of you in the social media generation may find that concept a little out dated and cringe, so let me translate for you...it basically is inspired by that moment when you get Superliked on Tinder and to your surprise you have just matched with the girl or guy of your dreams.

First Instinct is the interpretation of that exciting first glance and the initial connection felt. That very moment can't be defined in words, nor can it be anticipated. It was launched on the 23rd May 2016, so you can get your hands on it right now. Try it out, does First Instinct live up to its name? Do what I did and explore the streets, giving yourself a fresh spray every time you see someone you like and see if you get that eye catching moment. 

All jokes aside, this fragrance is amazing fresh yet masculine I think that comes from the sweet top notes and musk base. 

TOP: Gin & Tonic combined with Kiwano Melon.
MID: Szechuan Pepper with Violet leaves with a citrus twist
BASE: Cashmere Woods, Sleek Amber, Sueded Musk

 

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Photography by Ella H