First Instinct: Abercrombie & Fitch - A New Exciting Fragrance For Men

Yes I do have a clock tattoo with no clock-hands; of course, ever so obvious and uncreative the time is reserved for my first kids birth (which couldn't seem further away right now!). Move further south from my bad tattoos and you'll find First Instinct, the brand new men's fragrance from Abercrombie & Fitch. I mean you could question why I'm carrying it around whilst wandering the streets of Brixton, but lets brush that aside and focus on the product itself!

First Instinct has been inspired by that first moment of attraction, when two people's worlds collide and a spark is ignited. For those of you in the social media generation may find that concept a little out dated and cringe, so let me translate for basically is inspired by that moment when you get Superliked on Tinder and to your surprise you have just matched with the girl or guy of your dreams.

First Instinct is the interpretation of that exciting first glance and the initial connection felt. That very moment can't be defined in words, nor can it be anticipated. It was launched on the 23rd May 2016, so you can get your hands on it right now. Try it out, does First Instinct live up to its name? Do what I did and explore the streets, giving yourself a fresh spray every time you see someone you like and see if you get that eye catching moment. 

All jokes aside, this fragrance is amazing fresh yet masculine I think that comes from the sweet top notes and musk base. 

TOP: Gin & Tonic combined with Kiwano Melon.
MID: Szechuan Pepper with Violet leaves with a citrus twist
BASE: Cashmere Woods, Sleek Amber, Sueded Musk





Photography by Ella H