Jöttnar Road-Tested in the Brecon Beacons | Technical Outdoor Clothing

Last weekend I was up at 3am getting prepared for a road-trip to the Brecon Beacons in Wales filming an aspirational video for Mazda UK. Before I headed off for the 4 hour journey to catch golden hour in the hills, I had to walk my dog Charlie at 3am. Without stating the obvious, London in the Winter is cold but not as cold as 2000ft up in the Beacons. So I needed some outdoor, tech, mountain wear that was going to protect me not only from the cold but also and more importantly from the wind chill and my brand of choice is for this kind of clothing is Jöttnar.

I was first introduced to the Jöttnar brand a couple of years ago when I purchased their ALFAR mid-layer hybrid jacket. I still wear this jacket most days when walking my dog in the winter, as it is lightweight, fits perfectly and is flexible enough to run in. It's warm enough to wear on its own and thin enough to layer with another jacket which I did on recent ski trip.

For my Brecon Beacons trip I wanted something warmer and water proof but also needed to be manoeuvrable as I'll be trekking up and down the hills. The design I decided on was the Jöttnar Fenrir Hooded Down Jacket in the Dark Ink colour. The first thing you'll notice is the incredible design, it really does look great on and the colour range on offer is absolutely perfect, I'm already looking to buy the Oat Yellow colour to add to my collection. It would look great when carving up the slopes during the next few months snow-boarding season with a crisp white mountainous backdrop. 

The Jöttnar men's Fenrir jacket is stuffed with a premium 93% down / 7% feather ratio which is water-repellent from DownTek™ and stays dry 10 times longer than untreated down. Unlike inferior versions, their water repellency won’t wash out and is free of harmful fluorocarbons and their ethical approach to down sourcing complies with the Responsible Down Standard.

One final note which I want to get across and have personal experience in. When I first started snow boarding, I purchased cheap skiwear, or so I thought. It actually wasn't that cheap but the quality was, it made the whole trip extremely uncomfortable. Only since investing in true outdoor, tech clothing I realised what a major difference it can have. The materials are better quality, warmer, more manoeuvrable, actually water-proof and look great. I no longer have the cheap inferior skiwear and therefore when comparing the cost per wear between the two you'll actually find that by investing a little bit more money in the right clothing, in the mid to long-term you'll actually be better off financially.

SHOP THE FENRIR COLLECTION

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