London Fashion Week Men's (which was formally known as London Collections: Men) is the men's time to takeover London before London Fashion Week takes over our streets and Instagram feeds later on in the year. The event is run in London and this season was displayed over the 6th - 9th of January 2017. It's a chance for brands to showcase their new Autumn/Winter 2017 (AW17) collections to press and industry experts. Headquartering at 180 Strand, however London hosts a variety of different showcases and presentations from Britains biggest menswear brands. As a blogger and a menswear business owner myself, Im invested in the menswear industry heavily, so it is important for me to attend and see as many shows as possible as it is important to keep ahead of trends coming up.
I have created the video at the top of this post to show you what I personally got up to during LFWM. You'll see a sneak peak of AW17 concepts from Topman, Sibling, Toni & Guy, Chester Barrie as well as Barbour SS17 in-store collections.
For my LFWM day one outfit, I wanted to keep to a classic tailoring look, high-end and polished and this means accessorising in style. Launer (the brand who crafted my luxury leather bag) are a truly great British label, designed and handcrafted in Walsall, they manufacture beautiful leather goods assembled by one expert craftsman’s per item, with some items taking up to 5 weeks to create. British traditional style, with a modern, contemporary panache is how I would describe the high-end brand. The Launer leather bag worked well with the camel palette of the lux 100% British cashmere overcoat by Hawkins & Shepherd.
SHOP MY LFWM DAY 1 OUTFIT
Topman started the ball rolling with their neon inspired collection which I went along with Lavazza coffee, a perfect way to start LFWM with a large double-espresso!
Straight after the Topman runway show, I headed over to view the Barbour collection which was a presentation type show. Presentations just mean that rather than a catwalk runway it is more based around models wearing the clothing on a themed stage. I actually prefer presentations because they seem more informal and often have free food and drink!!!
Unfortunately I had to miss day 2, but day 3 was a busy one starting with the Chester Barrie AW17 collection presentation. I love how London is so diverse in men's fashion, one presentation could be showcasing the most urban streetwear and just down the road the same faces are appreciating Savile Row's finest tailors such as Chester Barrie.
My final event on day 3 was a long one but an incredible experience. I was invited backstage with Toni&Guy who were collaborating with iconic fashion label SIBLING London on their runway show. This is the second time the two brands have collaborated and represents an important moment for creativity and self-expression in London fashion. Backstage we got an insight into the next big men's hairstyle trends and what new Toni&Guy products will help you create said looks.
After spending time backstage with TONI&GUY and SIBLING London it was time to check-in to the Mondrian hotel which was compliments of TONI&GUY. After a quick freshen up, finally it was time for the big event, the runway show which featured girls and guys wearing SIBLING's iconic knitwear amongst other incredible pieces.
London Fashion Week Men's AW17 has been an amazing experience and for me the best yet...I just cant wait until 6 months time when brands showcase their SS18 collections. Until then, keep tuned for more of my usual style.