London needs some cheering up as it has been quite an odd June for our nations capital. Firstly 60% of London voted to remain as part of the EU, however it was the minority 40% of London but overall country majority that ended up celebrating BREXIT. Moving on to our nations sport, England scraped through a poor qualifying group at Euro 2016 only to be humbled, out-thought and out-classed by minnows Iceland in a 2-1 defeat in the last 16 of the competition. I can safely say, the best thing about the UK right now is watching Love Island!
So I took my favourite pairs of Happy Socks on a little journey around the streets of London with the amazing photographer Ella H. Firstly I headed over to see Big Ben and the House of Parliament then we headed over to Snog (not literally - snog the desert van) along the Southbank to eat some frozen yogurt on some deck chairs and in true London style, it started to rain.
Head over to Happy Socks on Instagram and you'll find some of the most creative imagery of their colourful socks, thats what got me excited about working with them. A challenge to add my own style and creativity to match the happiness of their socks. 177K people around the world also love Happy Socks and working with them, their products and understanding their brand ethos - it is easy to see why they are the most followed sock brand.
Happy Socks started in 2008, where two friends had a vision to spread happiness by turning an everyday essential into a colourful design piece with a rigid standard of ultimate quality, craftsmanship and creatively.
MY HAPPY SOCKS TOP PICKS
Photography by Ella H