Currently as I'm typing this, the F&F Clothing #FFSS17 Press Day is still alive and kicking with press getting stuck in to their new Spring/Summer collection. Having worked with F&F before and was (at the time) surprised at the quality they are producing, I had to head down to see if they have moved the collection on from a good AW16. Well they have, it is certainly an improvement as you would expect and the SS17 collection has character and a personality along with a clear focus on athleisure and casual wear.
Supporting the collection launch was TOWIE favourites Tommy Mallet, Georgia Kousoulou and Kate Wright...all looking great as you would expect. Here are their favourite pieces:
F&F are in a unique position, as they are targeting men of all ages, which can be seen as an almost impossible task but by focusing on classic tailoring such as bombers jackets, granddad collar shirts with an exception colour palette they have pulled together a collection that bridges the age gap and spans all ages.
When speaking to F&F menswear, it was interesting to hear that their customer is a man who isn't particularly confident when choosing clothes for himself and may need a little help. I used to be exactly that person and know how difficult it is to look as good as you want to and sometimes all you need is a little bit of help. So if you are struggling to style an outfit from the F&F collection, ping me over an email and I'll help you put together an outfit, whether it is for a first date, a going out outfit or even a chilling lounging look - I can help you, or at least I'll try! So next time you are in-store you can simply pick the pieces from the shelves, try it on and buy.
Athleisure is presented throughout the collection, a classic palette of grey, black and cobalt blue ensures there is something for every sartorial gentleman. A statement true to form and with bomber jackets having a strong presence throughout the collection gives it a unique twist on classic athleisure attire.
F&F have presented a light, clean pastel collection for SS17 with subtle greys, greens and pinks with a touch of white and navy - perfect for next years holiday.
Their formal tailoring collection has been scaled back slightly to offering only a couple of blazer options, although they have pushed shirting and more smart-casual print styles. Their fabric is as you would expect, light for Spring/Summer using linen or linen/cotton mixes.
Finally I would just like to thank F&F for having me to their press day, here are my favourite pieces from their #FFSS17 collection, share yours to!