Behind The Scenes of the Burton ‘You’re Invited to the Party’ Christmas Campaign

It is not everyday you get to work with Burton Menswear, so when I got the opportunity I jumped at it and boy am I glad I did because what a day it was! Burton wanted to create a fun, engaging and of course dapper, sartorial and fashionable PR, social and digital campaign focusing around their Christmas partywear collection. Five well dressed gents needed and that's where we came in...

...Calum Best - Burton's incredible brand ambassador, Tim Visser - a Rugby Union star and face of the Burton 'Big & Tall' range, Tom London - the mind blowing magician, Craig Hammond - aka That Dapper Chap and myself Carl Thompson as the menswear bloggers and influencers. They were such a great bunch of guys.

Each of us represented a different look styled by Burton. With all items available in-store from next week, it's perfect timing for you to decide which look you prefer for this years party season.

Once smartened up with our head-to-toe 'Burtonwear' we had quite a hectic schedule to keep (studio shoot, street style shoot & filming for the video). Full steam ahead with a mouthful of mini croissants, coffee and some warmup magic by Tom London - oh and by the way he definitely saved his best, totally mind-blowing, piece of magic until last - but you'll have to wait until the video is released next week (Thursday 10th November) to find out what that was!!

The shoot location was at the historic Scotch of St James, which is steeped in musical charisma and have honoured the likes of The Beatles, The Rolling Stones and The Who into their private members club. 

We were in the extra steady hands with filmmaker Steve Neaves, who worked his CGI and cinema-graph magic to create some really exciting effects. As well as the creative eye of photographer Zoe McConnell. So no pressure then!

Here are the street style photos of everyones partywear looks, make sure you comment on what is you favourite look.

 

CALUM BEST

The man himself and Burton brand ambassador Calum Best was looking the part wearing a traditional navy dinner jacket with contract navy lapels.

CARL THOMPSON

I loved wearing this modern contemporary take on partywear, by layering a thin woollen roll neck jumper underneath a suit transforms this look. Pair this Burton burgundy knitwear with a classic navy suit to create this eye catching look.

TIM VISSER

Rocking a similar contemporary partywear look yet this time with a slightly different tone of navy and with a tan hue roll neck combination.

CRAIG HAMMOND

3 piece suit, white pin collar shirt, this look is as dapper as it comes, clean crisp lines with the emphasis on small detailed touches with the collar bar and lapel pin.

TOM LONDON

I love this look, it combines ultimate dinner jacket tailoring and a causal twist with a black crew neck jumper. This look is perfect for the joker (or magician) in this case of the group, he who is the first to throw off that blazer and get on the dance floor. You don't always need a tie to look smart and Tom shows us how.

Your Christmas Party is a time for celebration of the year passed and looking forward for what the year ahead has to offer. So celebrate in style with Burton Menswear and it doesn't have to break the bank either. 

Take my look below, the suit is from Montague Burton collection and costs £190 (which is for a 3-piece including a waistcoat). The burgundy roll neck is super soft wool and a steal at £35, again from the Montague Burton collection.

I mean, look at how happy I am!!!

Thanks Burton and all the team for an incredible day, I mean it, I had such a great day with you all.