Production Ready Aston Martin Rapide E Arrives in London

Aston Martin’s first electric model – Rapide E, has now arrived in Park Lane, London. First unveiled in Shanghai back in April 2019, the Rapide E is a pivotal model for the luxury marque. 

Production is limited to 155 examples and is another game-changer, propelling Aston Martin into the all-electric realm.

Question for you readers, where does your eye go to first on a car like this? Mine are instantly drawn to the striking honeycomb front grille. It's confident, and in keeping with the prominent blue strip, feels quite 'dragster'. 

When you walk alongside the Rapide E you'll notice the wheels have a retro matted black and silver finish, interspersed with hollowed miniature coffin silhouettes. Sure, say what you see Carl. I like them, like a Darth Vadar mask. 

The Rapide E is the first car to be built at Aston Martin’s state-of-the-art St Athan production facility and has been developed in collaboration with Williams Advanced Engineering (WAE).
 
A re-designed underfloor streamlines airflow from the front splitter and the removal of the exhaust system (alongside other features) results in an 8% aerodynamic improvement over the previous internal combustion model. 

For the full specifications and intricacies of the Rapide E I recommend you visit the website.

 “Unveiling the Rapide E will be a huge moment for Aston Martin. As our first all-electric production car, it is a truly historic step. One that signals Aston Martin is prepared for the huge challenge of an environmentally responsible and sustainable future.

As a car company we cannot afford to passively allow that future to come to us; we have to actively chase it. Only by doing this can we learn and prepare, but also preserve those things we love as drivers and car enthusiasts.

That’s why it was so important to me that in embracing EV technology we should not let go of those unique qualities that define an Aston Martin. I believe Rapide E embodies that desire and paves the way for a hugely exciting future.” - Dr Andy Palmer, President and Group CEO, Aston Martin Lagonda

It's an incredible evolutionary leap what Aston Martin are doing. This time the future has a face of elegance. Unlike most of the boxy-tank like cars we saw in all futurism movies in the early 90's. (Timecop anyone?) 

Rapide E is available to order now, with prices available on application.

A Look Into the Future with Aston Martin Lagonda Vision Concept

Last week I paid a visit to the Aston Martin showroom on Park Lane, London to inspect the Lagonda 'Vision Concept' and the Rapide E.

I was truly in the presence of greatness. For a full list of the capabilities of the Aston Martin I am leaving a link at the bottom. This article is going to be a short synopsis of the design features, plus my impressions. 

Initially unveiled in Geneva, Switzerland back in March 2018 the Aston Martin Lagonda Vision Concept was precedented as becoming the first emission-free luxury vehicle.

The space afforded inside the vehicle by the disposing of traditional architecture, is extraordinary. The subtraction of frontal areas and Parthenon grilles elongates the car interiors exponentially, offering the illusion of length. I felt like Prometheus lounging back, almost enveloped entirely in the woollen cosseted bucket seats. 

English craftsman David Snowdon was called upon to create the fabrics, a mixture of silk carpets and hand woven wool upholstery, with patterns and finishing’s cut to spec by Savile Row tailors Henry Poole. (Notice the regal military epaulettes that ornate the shoulders on the driver seat). 

Lagonda aims to be the world’s first zero emission luxury brand. In the Lagonda Vision Concept, the batteries occupy the floor of the car. Everything above that line belongs to the driver or passengers. 

How low can you go? 

You'll also notice how low the car is due to this feature. Far lower than traditional limousines. Its radical design means there is room inside for four adults, each of two metres height or more, to stretch out in luxurious comfort.

The car doors have incredible apertures. The doors are rear hinged and the roof sections open outwards much like a DeLorean. This offers an unprecedented ease of access. Occupants can therefore literally stand up inside and walk out of the car, or step straight into it.

And it drives itself

The Lagonda Vision Concept also anticipates a world with a high level of autonomy. The steering wheel can not only move from left to right hand drive according to need, in autonomous mode it can also retract entirely allowing front seat passengers to rotate through 180 degrees to engage in face to face conversation with those in the back.

Imagine hosting a meeting in this level of luxury whilst the car drives you to the office. The landscape is changing rapidly for autonomous cars and Lagonda are looking to pull away.

How much? 

I wasn't given a price however I was told that people are putting down deposits on this car, even though production is not planned to start until 2021.

For more information visit The Official Lagonda website at https://lagonda.com.

 

 

Aston Martin Hand Built in England | Factory Tour

What does an Aston Martin mean to you? For me it's the ultimate in luxury, an experience, a car that turns heads, a pure reaction to beauty. So when I got the opportunity to visit the Aston Martin factory in the heart of England's racing mainland, just outside of Silverstone; of course I had to visit. The home of Aston Martin is a purpose built complex, where the magnificent cars are hand built, it's where they create the new design concepts for their future masterpieces of engineering and where I was in awe of my dream car the Aston Martin DB11.

No one needs an Aston Martin, it’s something that you reward yourself with.

Aston Martin has a wonderful history of creating luxury sports cars, where design and beauty have always been at the forefront of what they create. As they are all hand built in England, each car is built to a limited number, keeping the exclusivity and rareness of an Aston Martin, however rare they maybe, Aston Martin are not an exclusive brand, they are inclusive and appeal to a wide variety of us.

Aston Martin has a elegance about each and everyone of their cars, unlike some of their major competitors which rely on shock and awe. Aston's have an underlying beauty that has transcended through time with everything in proportion as nature intends. A car designed to be as streamlined through the air as a shark is through water.

Being a hand built car and not mass produced, gives each Aston Martin a unique has a finger print, it may be a slight difference in the stitching or the leather grain but that's what you get for hand made and hand crafted - it's all for the love of beauty and setting standards to which others will admire.

Two of the latest concepts to get designed are the Aston Martin DBX, which is a 4 door sports car and the Aston Martin Valkyrie, which is estimated 1000kg & 1000bhp high performance road car built in partnership with F1's Red Bull Racing. 

I would love to see how you would design and configure your own Aston Martin DB11, mine is below. 

CONFIGURE YOUR OWN ASTON MARTIN DB11