Production Ready Aston Martin Rapide E Arrives in London

Aston Martin’s first electric model – Rapide E, has now arrived in Park Lane, London. First unveiled in Shanghai back in April 2019, the Rapide E is a pivotal model for the luxury marque. 

Production is limited to 155 examples and is another game-changer, propelling Aston Martin into the all-electric realm.

Question for you readers, where does your eye go to first on a car like this? Mine are instantly drawn to the striking honeycomb front grille. It's confident, and in keeping with the prominent blue strip, feels quite 'dragster'. 

When you walk alongside the Rapide E you'll notice the wheels have a retro matted black and silver finish, interspersed with hollowed miniature coffin silhouettes. Sure, say what you see Carl. I like them, like a Darth Vadar mask. 

The Rapide E is the first car to be built at Aston Martin’s state-of-the-art St Athan production facility and has been developed in collaboration with Williams Advanced Engineering (WAE).
 
A re-designed underfloor streamlines airflow from the front splitter and the removal of the exhaust system (alongside other features) results in an 8% aerodynamic improvement over the previous internal combustion model. 

For the full specifications and intricacies of the Rapide E I recommend you visit the website.

 “Unveiling the Rapide E will be a huge moment for Aston Martin. As our first all-electric production car, it is a truly historic step. One that signals Aston Martin is prepared for the huge challenge of an environmentally responsible and sustainable future.

As a car company we cannot afford to passively allow that future to come to us; we have to actively chase it. Only by doing this can we learn and prepare, but also preserve those things we love as drivers and car enthusiasts.

That’s why it was so important to me that in embracing EV technology we should not let go of those unique qualities that define an Aston Martin. I believe Rapide E embodies that desire and paves the way for a hugely exciting future.” - Dr Andy Palmer, President and Group CEO, Aston Martin Lagonda

It's an incredible evolutionary leap what Aston Martin are doing. This time the future has a face of elegance. Unlike most of the boxy-tank like cars we saw in all futurism movies in the early 90's. (Timecop anyone?) 

Rapide E is available to order now, with prices available on application.

A Look Into the Future with Aston Martin Lagonda Vision Concept

Last week I paid a visit to the Aston Martin showroom on Park Lane, London to inspect the Lagonda 'Vision Concept' and the Rapide E.

I was truly in the presence of greatness. For a full list of the capabilities of the Aston Martin I am leaving a link at the bottom. This article is going to be a short synopsis of the design features, plus my impressions. 

Initially unveiled in Geneva, Switzerland back in March 2018 the Aston Martin Lagonda Vision Concept was precedented as becoming the first emission-free luxury vehicle.

The space afforded inside the vehicle by the disposing of traditional architecture, is extraordinary. The subtraction of frontal areas and Parthenon grilles elongates the car interiors exponentially, offering the illusion of length. I felt like Prometheus lounging back, almost enveloped entirely in the woollen cosseted bucket seats. 

English craftsman David Snowdon was called upon to create the fabrics, a mixture of silk carpets and hand woven wool upholstery, with patterns and finishing’s cut to spec by Savile Row tailors Henry Poole. (Notice the regal military epaulettes that ornate the shoulders on the driver seat). 

Lagonda aims to be the world’s first zero emission luxury brand. In the Lagonda Vision Concept, the batteries occupy the floor of the car. Everything above that line belongs to the driver or passengers. 

How low can you go? 

You'll also notice how low the car is due to this feature. Far lower than traditional limousines. Its radical design means there is room inside for four adults, each of two metres height or more, to stretch out in luxurious comfort.

The car doors have incredible apertures. The doors are rear hinged and the roof sections open outwards much like a DeLorean. This offers an unprecedented ease of access. Occupants can therefore literally stand up inside and walk out of the car, or step straight into it.

And it drives itself

The Lagonda Vision Concept also anticipates a world with a high level of autonomy. The steering wheel can not only move from left to right hand drive according to need, in autonomous mode it can also retract entirely allowing front seat passengers to rotate through 180 degrees to engage in face to face conversation with those in the back.

Imagine hosting a meeting in this level of luxury whilst the car drives you to the office. The landscape is changing rapidly for autonomous cars and Lagonda are looking to pull away.

How much? 

I wasn't given a price however I was told that people are putting down deposits on this car, even though production is not planned to start until 2021.

For more information visit The Official Lagonda website at https://lagonda.com.

 

 

Hackett London Celebrate the Launch of Aston Martin Racing Pro Collection

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Hackett Founder and Chairman, Jeremy Hackett and Aston Martin Vice President and Chief Creative Officer Marek Reichman celebrated the launch of the Aston Martin Racing Pro collection by Hackett for Spring Summer 2019, at The Vinyl Factory, Soho.  

I love it when a plan comes together. Equally when great minds think alike. Hackett London is a true British success story and together with Aston Martin they've given both car nuts and fashionistas something to salivate over. 

At the event Quiet Man, jazz and funk artist performed as guests arrived. VIP attendance included Hugo Taylor, Henry Conway, Ali Gordon and Alistair Guy. My invite literary did get lost in the post and arrived after the event. 

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New for Spring Summer '19, Hackett London and Aston Martin announce the launch of Aston Martin Racing Pro by Hackett; a bold new range of premium clothing designed and crafted for the man who desires forward thinking and engineered sportswear.

Aston Martin Racing Pro by Hackett is a sportswear collection created in response to Aston Martin’s ‘Track to Tarmac’ road cars and showcases a brand new aesthetic for the two brands intended to complement an era of modern power and race technology.

Aston Martin Racing Pro by Hackett takes modern, slim silhouettes, inspired by the lines of the Aston Martin Vantage and its distinct design features. Functional and performance fabrics have been incorporated into the range with an emphasis on accessible  athleisure wear.

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Where can I buy the pro racing range? 

You can shop the range online at Hackett. I haven't managed to get down to a Hackett Store to view the range myself but looking at the imagery I certainly have my eye on a few pieces. 

Stand out pick for me would be the Cotton-blend bonded jersey zip front sweater. It has a very light construction and a concealed placket. Very chic, the moto inspired styling is very congruent with the look of Aston Martin. 

The New Aston Martin DBS Superleggera | A Brute in a Suit

It's here, everyone down tools. The DBS Superleggera has arrived. From the minds of innovative image maker Nick Knight, Aston Martin’s Chief Creative Officer Marek Reichman and his team comes the new DBS Superleggera. 

 

What is an innovative image maker? 

When I first read that title I thought 'we're just making it up now aren't we?' I mean long gone are the days when you can tell someone you're a Blacksmith and you both on with your lives

Nowadays, its Content Creator, it's Senior Marketing Data Analytics Executive Secretary etc. Bring back the Sheep Shearers that's what I say. Good old fashioned titles. 

I digress. 

No I don't, I was talking about Innovative Image Makers. You want to know what that entails, just watch the video for the new Aston Martin Superleggera and ask me how it's done. That's what innovative image making brings you. 

Nick Knight is a long-standing Aston Martin owner with a passion for bold forms and striking imagery.

A true pioneer in digital photography and filmmaking, Knight combines his mastery of image-making technology with a unique eye for portraiture, still life, fashion photography and the moving image.

The film depicts shards of warped metallic objects coming together like a Thelonious Monk piano ditty. I know I bet every blogger is making the same comparison right? 

But if you listen to Thelonious play the piano he starts every song by playing the main signature riff, but cluttered with bum notes. Eventually as the song transpires, all the bum notes fall away and the melody blooms. 

It's a stunning short film and I was pleased to see some of the Aston Martin signature moves like driving up the inclines of road banks, reminiscent of the car chase down the Tiber in the James Bond movie Spectre. That Aston Martin DB10 sold for £2.4 million at auction

At the start of the process, Knight sat down with Aston Martin’s Chief Creative Officer Marek Reichman and his team for a briefing on the character and qualities of the DBS Superleggera.

‘I asked what the single key attribute of the car was,’ Knight says, ‘and the answer was ‘speed’. The DBS Superleggera is Aston Martin's flagship, a super GT that pushes the boundaries of performance and design. 'It is a brute in a suit, an unpredictable rogue.'

'Torque is such an important feature of the DBS Superleggera, it's the delivery of the power that throws you back into your seat as you accelerate,' says Reichman, 'this power is what defines the DBS Superleggera. This car is about bold, athletic muscularity.'

It certainly boasts muscularity with the 5.2-litre twin-turbo V12, tuned to produce tremendous power and immense torque for breath-taking response and extraordinary in-gear performance. 

'I believe we can look at film in a different way, throw out the linear approach and create a purely emotional way of presenting imagery,' says Knight, 'I think it’s totally appropriate for Aston Martin to trust completely in someone’s creative vision and push the boundaries.'

'Artistic collaborations bring a fresh perspective,' says Aston Martin's Director of Global Marketing and Brand Strategy Gerhard Fourie. 'Nick Knight's work is very arresting, thoroughly modern and above all, it embodies Aston Martin beauty.'

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Some Spec on the Aston Martin Superleggera

With 725PS, 900Nm of torque, a top speed of 211mph and blistering acceleration that dispatches 0-62mph in just 3.4 seconds and 0-100mph in 6.4 seconds, DBS Superleggera is a car dedicated to delivering an unforgettable driving experience and class-leading in-gear acceleration, with 50-100mph achieved in fourth gear in a mere 4.2 seconds.

Evolving innovative aerodynamic concepts first seen on the DB11 - such as the curlicue and Aeroblade - and then taking things further with an F1-inspired double-diffuser, DBS Superleggera generates 180kg of downforce at VMAX: the highest figure ever for a series production Aston Martin.

This significant increase comes with no additional drag penalty.

Supple, aromatic leather and Alcantara upholstery comes as standard, as do the Sports Plus performance seats and steering wheel.

Should anyone need a detailed spec sheet on this stunning piece of machinery leave me a comment and I'll email one through. 

Priced from £225,000 in the UK, EUR 274,995 in Germany and $304,995 in the USA, deliveries of DBS Superleggera are scheduled to begin in Q3 2018.

Aston Martin Hand Built in England | Factory Tour

What does an Aston Martin mean to you? For me it's the ultimate in luxury, an experience, a car that turns heads, a pure reaction to beauty. So when I got the opportunity to visit the Aston Martin factory in the heart of England's racing mainland, just outside of Silverstone; of course I had to visit. The home of Aston Martin is a purpose built complex, where the magnificent cars are hand built, it's where they create the new design concepts for their future masterpieces of engineering and where I was in awe of my dream car the Aston Martin DB11.

No one needs an Aston Martin, it’s something that you reward yourself with.

Aston Martin has a wonderful history of creating luxury sports cars, where design and beauty have always been at the forefront of what they create. As they are all hand built in England, each car is built to a limited number, keeping the exclusivity and rareness of an Aston Martin, however rare they maybe, Aston Martin are not an exclusive brand, they are inclusive and appeal to a wide variety of us.

Aston Martin has a elegance about each and everyone of their cars, unlike some of their major competitors which rely on shock and awe. Aston's have an underlying beauty that has transcended through time with everything in proportion as nature intends. A car designed to be as streamlined through the air as a shark is through water.

Being a hand built car and not mass produced, gives each Aston Martin a unique has a finger print, it may be a slight difference in the stitching or the leather grain but that's what you get for hand made and hand crafted - it's all for the love of beauty and setting standards to which others will admire.

Two of the latest concepts to get designed are the Aston Martin DBX, which is a 4 door sports car and the Aston Martin Valkyrie, which is estimated 1000kg & 1000bhp high performance road car built in partnership with F1's Red Bull Racing. 

I would love to see how you would design and configure your own Aston Martin DB11, mine is below. 

CONFIGURE YOUR OWN ASTON MARTIN DB11