Bremont Watches | A Brief History of the Brand

I was fortunate enough to be invited to Henley Regatta last week on behalf of Bremont watches. You can catch that article on the Henley Regatta dress code over on my blog here

The day was truly educational. My first time at the Regatta it's one of those landmark events that makes you feel unashamedly and quintessentially British. 

Bremont is not only a proud sponsor of the Henley Regatta, but also operates a  Parts Manufacturing Facility in a separate location just outside Henley-on-Thames where it is manufacturing case and movement components.

So it's a great homegrown brand. A brand borne out of hardship and tragedy, when the founders and brothers Giles and Nick English suffered a tragic loss. In 1995 their father Euan died and Nick broke over 30 bones following an air-show training incident that Nick had with his father, Euan English.

(I'm going to include the story from the press release here as I can't word it better and it's such a romantic genesis, that I feel it has to be told). 

"The following year after the plane crash, Nick and Giles were back in the air, flying across France in a 60-year-old plane. Bad weather forced them to make an emergency landing in a pea field in the Champagne region.

As fate would have it, the field was owned by an old farmer, who not only reminded the brothers of their own father, but was also a former WWII pilot and just as passionate about aircraft as Nick and Giles.

His farmhouse, where the brothers stayed for a couple of nights, also housed a wonderful selection of restored wall clocks and he wore a particularly special wristwatch, the one given to him by his father. His name, Antoine Bremont, was chosen to grace this range of British watches with his passions in life mirroring closely those of the brothers and their late father.

The brothers were determined to make a watch that would last more than a lifetime. To that end, it had to be made from the best available materials using the most tried and tested techniques.

Indeed, this led to the company’s maxim “Tested Beyond Endurance”; all Bremont timepieces would be tested above and beyond the demands placed upon conventional wristwatches."

It's great to see a British brand invest so much into the local economy, providing jobs and reviving the some would herald, the lost art of British watchmaking. 

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 Passionate about reinvigorating Britain’s horological past, Bremont is wholly dedicated to developing mechanical watch manufacturing expertise in the UK and plans are underway for the opening of a new headquarters bringing together the current manufacturing and assembly under one roof. The 35,000 sq ft building will be a bespoke design built into the Oxfordshire countryside.

Bremont has flagship boutiques in London, New York, Hong Kong and Melbourne with plans for further expansion.

Please take the time to find out more about Bremont and visit their website here

 

 

Men's Dress Code at Henley Regatta | What to wear for Henley Regatta

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What makes Henley Regatta one of the best events in the Summer calendar? This year I was kindly invited to enjoy the frivolities of the festival on behalf of Bremont watches. 

It was my first year at the Henley Royal Regatta. Of course I had first gotten the rowing bug watching the likes of Steve Redgrave and Alex Gregory bring the Olympic Gold home for Great Britain. 

My long distance readers might also be familiar with the scene from The Social Network depicting the oddly brilliant Winklevoss race sequence, filmed here in Henley. 

I finally got to experience my first ever Henley Regatta. Cautious to meet the right dress criteria, I opted for my white Debenhams chino trousers with my stone peak-lapelled linen blend Reiss jacket and a Hawkins & Shepherd formal shirt

You'll find many navy and deckchair striped blazers at the event. Of course if you’re affiliated with a rowing club or rowing school, you’ll be able to wear your school/club blazer and tie.

I adhered to these trends by wearing a burgundy, grey chevron tie, with a pin stripe shirt. The burgundy really off-set the white colours and we were really fortunate with the weather.

The linen jacket was light enough to circulate the heat and of course my Bremont watch finished the all British look. (OK aside from my Tom Ford sunglasses, nearly all-British).  

It's worth noting one of the event sponsors Jeremy Hackett of Hackett London has a word on the dress code on the Henley Regatta site. If you're not attending the Stewards Enclosure there is no dress code, although one is encouraged to enter the spirit of the event with rowing apparel and striped attire

Elsewhere I was in esteemed company with the likes of David Evans from Grey Fox Blog. He looked an absolute picture in the paddock as they say, wearing a striped shirt from Budd Shirtmaker’s, a Navy New and Lingwood jacket and a straw panama from Laird Hatters. 

Influencer and model Alistair Guy plumbed for a blue pinstripe shirt from Eton Shirts.