Cheat on Your Barber: The Remington Way

Barbers, look away now because Remington is tempting men everywhere to cheat. Their latest campaign, cheekily titled “Cheat on Your Barber,” is a rallying cry for men to reclaim their grooming confidence and experience that barbershop-fresh feeling without ever leaving home.

Fronted by Micah Richards, the campaign celebrates the idea that, with the right tools and mindset, you can achieve precision, sharpness, and style on your own terms. And honestly? It’s one of the most relatable grooming campaigns I’ve seen in a while.

It’s not about ditching your barber forever, it’s about knowing you can handle it yourself when you need to. Think of it as self-care with swagger.

The 4 Steps to Cheating (The Right Way)

Remington breaks the experience into four simple, ritual-like steps. It’s fun, confident, and surprisingly effective.

1. Set the vibe.
You’re the barber now. The playlist goes on, the mirror becomes your workspace, and you set the tone for your trim. Whether it’s soul, grime, or classic Britpop, get the energy right before you start. It’s not just grooming, it’s a session.

2. Prep.
Just like a pro would. Wet and warm a towel, then press it onto your face to open up pores and soften the hair. It’s the oldest trick in the grooming book, and it makes all the difference. That moment alone, steam, warmth, calm, feels instantly premium.

3. Trim.
Now for the star of the show: the Remington ONE Multi-Groomer. Designed for versatility, it handles everything, length, lines, edges, tidy-ups, fades, even that rogue neck hair you always forget about. This is where the “cheating” really happens; it’s precise enough to rival your barber’s tools, but easy enough for home use.

4. Reward.
Take a step back, admire your work, and crack open a cold beer. You’ve just mastered the art of self-grooming. That post-trim glow isn’t just confidence, it’s the satisfaction of knowing you nailed it yourself.

Why It Works

Remington’s campaign hits the sweet spot between humour and empowerment. It’s cheeky without arrogance, suggesting that you can “cheat” on your barber, but not betray them. It’s a modern take on masculinity: self-care that’s hands-on, confident, and low-maintenance.

It also cleverly taps into how men actually behave, setting the mood, focusing on tools that work, and rewarding themselves afterwards. It’s not a sterile, clinical grooming message; it’s lifestyle, routine, and personality rolled into one.

The best part? The ritual doesn’t just deliver results, it delivers the feeling. That fresh-trim, clean-lines, ready-for-anything buzz.

The Verdict

“Cheat on Your Barber” isn’t about breaking loyalty, it’s about levelling up your home game. It’s about having the confidence and the kit to look sharp whenever you need to.

Because with the right tools in your hands, a warm towel on your face, and your favourite playlist in the background, you might just realise…you make a pretty good barber yourself.