With so many fragrances coming out this side of Christmas it wouldn't be possible to write about every single one. So I only review exceptional fragrances that I truly believe are great enough to become classics; ones that men would choose to wear year-on-year as their signature scent. Scent memory triggers an area of the brain that compares a particular scent with a certain memory. That could be the scent that your girlfriend wore on your first date, it's memorable, it's something that will live with you forever. So when choosing a fragrance, it has to turn-heads, it has to be memorable, it has to be bold, sexy and give you confidence. PureXS from Paco Rabanne is one of those fragrances.
Paco Rabanne XS was originally launched back in 1993 and then in 2005 they launched Black XS. Each of these fragrances were designed for the man who loves excess in every form of their lives. Today in 2017 Pure XS has taken this energy to another level for a man who oozes sex appeal, charisma and confidence. The fragrance is fresh and smouldering, an explosion of freshness with an overdose of almost icy ginger. Then you'll get your second excess of a spicy sin with cinnamon followed by a surge of power with deep, noble vanilla infused with leather-liquor-musk inflections. Finally, sink into the pulsing warmth of myrhh dusted with sweet sugar. A sensation to spark those scent memories from today and long into the future.
Every exceptional fragrance has to have a bottle design which is a work of art and compliments the fragrance perfectly. This weighty bottle with a zippo style opener is reflective of a luxury whiskey glass; it's pure excessive indulgence of exceptional design.
You can find the fragrance sold nationwide at The Purfume Shop at £64.50 for 100ml.
Paco Rabanne Pure XS Key Notes:
This week I was invited along with some other exceptional bloggers, celebrities and fragrance experts to celebrate the launch of Paco Rabanne Pure XS, which started off at The Ned which has never smelt so good. If you haven't been to The Ned, you need to, located at 27 Poultry, close to Bank underground station. It's a historic building reborn in the heart of London City. Set in the former Midland Bank building, The Ned hosts 252 bedrooms, 6 event spaces, 9 restaurants, a men's grooming space and other membership benefits such as a gym, rooftop pool, Hamman and late night lounge bar which is situated in the banks original vault!
The day was #PureXS dining at The Ned for lunch before having a grooming refresh and down-time using the relaxing facilities. In the evening we headed off for dinner and whiskey tasting with all the most stylish men in the UK in attendance who were all shooting the next day at The Worx Studio with epic photographer Joseph Sinclair.
SHOP PACO RABANNE PUREXS
Studio Photography by Joseph Sinclair
#EXCESSIVEME #PUREXS @pacorabanne @pacorabanneparfums