Scent is linked to memories, fact. I'm not sure exactly why or how it scientifically works but a quick google search will probably explain better than I ever could. But certainly in life, this is true, for example how many times of we thought, said or heard the words "that smell reminds me of you"? I'm not going to name names but this happened to me today as I walked past a woman at Piccadilly Circus, her smell immediately reminded me of someone very special to me. That is why smelling different to the masses is extremely important and you should always be looking out for that next incredible fragrance to wear. This could be in terms of a new release or even a historical fragrance that is worthy of a revival - the key is that the fragrance you choose should be personal to you.
It is for this reason that I went to Penhaligon's to experience their personal fragrance profiling at their Burlington Arcade store in the heart of London. I've been wearing the same few fragrances for a while now and although expensive they have become quite mainstream and I was after something a little more unique, that would turn heads, smell incredible and also stamp a new fragrance into memories, under my name.
Penhaligon's, in their words have been entertaining nostrils since 1870 and that is not a typo, it is a fact 1870. So it is fair to say that they know a thing or two about making incredible fragrance. Fragrance profiling is a service that they offer where you'll sit down with a fragrance expert and you can discuss what notes you tend to go for when choosing a scent. The fragrance expert will then have you smelling a variety of different Penhaligon's bottles that match the certain individual notes that you adore. If you're not sure about particular 'notes' that you like, don't worry as you can simply start by telling them that you like sweet, floral, spice, intense scents and you can just let the experts do their work. I can assure you at the end of the process you'll have a fragrance (or two) that smells incredible on your skin and is personalised to your lifestyle.
For myself, I tend to go for fragrances that have a strong note of spice yet with sweet touches such as vanilla or with alcohol tones such as rum. True to form, I didn't steer too far away from this when picking my perfect scent from Penhaligon's. After 15 minutes I had it down to 5...then 3...then my top 2, Endymion and LP No9. Finally deciding LP No9 For Men which was created in 1999 which proves that relatively old fragrance recipes can still be the one for you - newer isn't always better.
Penhaligon's LP No9 for Men has the following notes: Mandarin, Bergamot, Rosewood, Jasmine, Orris, Rose, Ylang Ylang, Clove, Cinnamon, Pepper, Nutmeg, Vanilla, Patchouli, Musk, Amber.
However this doesn't mean that this fragrance is right for you. The only way to know that is to head over to a Penhaligon's store and ask for a fragrance profiling. Or they also offer the service online which you can complete here.