Today I want to officially announce my involvement as a mentor in the upcoming TV series The Fashion Hero. The Fashion Hero is a TV series filming in South Africa next year, the theme is centred around influencers who promote positivity, diversity etc.
These influencers will get paired with mentors who will offer advice and frame their narrative. I'll be giving their platform a boost and bringing general awareness to all the good work they're doing in promoting mental health.
As Steve McQueen always used to say, when you take something you need to give a little bit back. The world of social media has been very good to me. It's now time for me to pay it forward for the youngsters coming through.
There is still an opportunity for you to get involved and be selected. This goes out to all those people that have also hit me up recently complaining that they can't get their accounts off the ground. That the Instagram algorithm has knocked them off their perch.
Instagram especially is something that's always shape-shifting on us. Soon they might be doing away with the 'likes' and it will level out the playing field for a lot of people.
If you want to get your head above the parapet, it's going to take more than just emailing brands your media deck. You might have to start door knocking, the old fashioned way.
Picking up the phone more, writing about brands for the love of it. Rather than the endorsement cheque.
That's why I'm daring you to get involved with The Fashion Hero. 19 million people have already hit the website and 66,000 contestants have already signed up for their chance to be on the show.
If you're selected you get the chance to go over to South Africa and more importantly, by being part of The Fashion Hero movement and TV series, you will become a role model for future generations.
The future is what you make said the Doc, so make it a good one.