Latest News, Tools and Social Media Tips

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In this article I want to give you some crucial updates on everything that is happening in the world of Facebook and Instagram. What's more, how you can utilise these changes into making them work for you. 

CROSS POST AND SWIPE UPS! 

You can now double up on the exposure of what you share across your social media platforms as Instagram has now launched the capability of sharing swipe up links from your stories over to Facebook. 

Although some people like to go native on their individual platforms, for businesses this is a great time saver. Also for people that are more dominant on one channel than the other. For example, I'll confess I don't do much on Facebook compared to Instagram, so having this feature to share across my audiences at least keeps my Facebook page active. The easiest way to get started is by following the instructions here.

FREE MUSIC! 

After I've done a Vlog it can be quite painful having to trawl the net for a song that will fit. Not only that it has to be royalty free otherwise YouTube will set the dogs on you. 

The clever folk at Facebook have sorted this out for us. The Facebook Sound Collection now has over 2,000+ songs and 1,700+ sound effects available for use.

All content from Sound Collection can be used freely on our platforms without any additional licensing. Check out Sound Collection in Creator Studio here.  

WHY THE MERGE? 

You may have heard the news that Facebook are going to merge the messaging services of Facebook, What's App and Instagram by the year 2020. What will this mean for us? More than likely more adverts. WHY? Because Zuckerberg needs to start making a return on Whatsapp since he bought it for $19 Billion. 

Facebook announced increases in revenue today despite all the noise around Cambridge Analytica. And now we have the introduction of a homogenised messaging service. Joy! It just goes to show if you get a product for free, you don’t own it, you are that product. For more information on the combined messaging services there is a great in depth article about that on The National

BACK TO FACEBOOK

You may be looking to boost your posts and services on Facebook, but you're weary on all the technical jargon. There are a dozen ways to improve your skill set on Facebook without having to hire an intern or tech guy. 

Firstly you may want to think about getting a blue certified tick, which can be done by taking an exam via Facebook Blueprint. This will school you on a variety of different subjects such as Ads ManagerBoostingBidding EffectivelyCarousel AdsGenerating Leads from Ads, and Pixel.

I hope this helps. If you have any questions regarding blogging, the latest CMA rules for Instagram or how to monetise your blog you can always comment me below. I know it can be a bit of a labyrinth, maybe daunting for some. So don't hesitate to get in touch. 

 

Are Facebook or Instagram Reading my WhatsApp Messages?

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Have you ever googled a product or a brand, then seconds later found that same product or brand advertising on your Facebook feed? Ever thought it a wild coincidence that you've just googled 'How to wear Chelsea Boots' then to find endless pictures of Chelsea boots on your Instagram feed?

The critical mass finds this somewhat invasive, creepy but are still willing to waiver the targeted adverts as the price you pay for free social media. But I have to tell you about an experience that happened to me the other day.

I was discussing with a friend the benefits of sugar free Ice Cream over WhatsApp. My friend had never heard of the brand, never googled it, it was not on my friend’s radar whatsoever. Then as if by magic, said Ice Cream was all over her social media banners.

A coincidence? Pull the other one Zuckerburg, it's got bells on it. Facebook own both Instagram and WhatsApp, so it's not surprising that adverts are interlinked and cross pollinate through different platforms, but aren't WhatsApp conversations encrypted?

I had no idea that Facebook are listening in. This was not only creepy as heck, but the first real wave of targeted advertisement that made me sit up in my chair and look around.

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So are Facebook listening in and if so how are they doing it? 

I pulled this from an article from Lifehackers written by Nick Douglas, a very interesting read.

"Facebook’s mobile app theoretically could listen in on you, at least while you have it open. It even has a public feature that will try to recognize any audio in the background, like music or TV—but only while you’re entering a status update, and only if you’ve opted in. Facebook says this feature is never used for advertising."

I should state as thorough and insightful as this article is, it is dated a year ago and the author is convinced that Facebook is not listening in due to its credibility and Douglas is quoted as saying in the article:

"Facebook is cagey, but they don’t tend to openly lie about huge data-collection schemes."

But the Facebook-Cambridge Analytica data scandal which rocked the Facebook community has changed people’s perception of that. 

To counter this argument, it could also be said that there have been a million Facebook advertisements that I don't identify with? I'm admittedly very susceptible to confirmation bias. That's when your brain notices positive examples of what you were conditioned to believe, but doesn’t notice negative examples.

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But what about WhatsApp? What about the Ice Cream convo? 

Again there is another decent blog by Natasha Lomas for TechCrunch.com that offers the following advice. 

“When your messages are end-to-end encrypted, only the people you are messaging with can read them — not WhatsApp, Facebook, or anyone else.”

How interesting! This encrypted messaging service only works by the way if both parties agree. So make sure your text buddy is onboard. 

 

So what does Facebook want from my WhatsApp number? 

Facebook has your number, in a lot of ways! They use your mobile number for Custom Audiences ad offering. So any WhatsApp users that have given a business the same mobile phone number they use for the app can be served targeted ads by that same business via Facebook. And let’s face it, we all just use the same number for everything right? 

 

Final Verdict. 

The tools are there. Sure you have encryption on the messages, but your iOS has no added security for archive chat. The database that stores your chats on your iPhone does not benefit from an extra layer of encryption. 

That said I don't want to start sounding like a conspiracy theorist and we should state that there has been no evidence of proven case studies of Facebook reading or using data from encrypted WhatsApp messages.

Although how can Instagram serve both myself and said 'friend' with the same Ice Cream Sponsored Post on our feeds the day after discussing it on Whatsapp? I'm sceptical. 

In April 2018 Mark Zuckerberg testified before Congress and directly implied that WhatsApp chats are inaccessible to Facebook because of end-to-end encryption.

 

WHAT ARE YOUR THOUGHTS AND EXPERIENCES, COMMENT BELOW.