In this article I want to give you some crucial updates on everything that is happening in the world of Facebook and Instagram. What's more, how you can utilise these changes into making them work for you.
CROSS POST AND SWIPE UPS!
You can now double up on the exposure of what you share across your social media platforms as Instagram has now launched the capability of sharing swipe up links from your stories over to Facebook.
Although some people like to go native on their individual platforms, for businesses this is a great time saver. Also for people that are more dominant on one channel than the other. For example, I'll confess I don't do much on Facebook compared to Instagram, so having this feature to share across my audiences at least keeps my Facebook page active. The easiest way to get started is by following the instructions here.
After I've done a Vlog it can be quite painful having to trawl the net for a song that will fit. Not only that it has to be royalty free otherwise YouTube will set the dogs on you.
The clever folk at Facebook have sorted this out for us. The Facebook Sound Collection now has over 2,000+ songs and 1,700+ sound effects available for use.
All content from Sound Collection can be used freely on our platforms without any additional licensing. Check out Sound Collection in Creator Studio here.
WHY THE MERGE?
You may have heard the news that Facebook are going to merge the messaging services of Facebook, What's App and Instagram by the year 2020. What will this mean for us? More than likely more adverts. WHY? Because Zuckerberg needs to start making a return on Whatsapp since he bought it for $19 Billion.
Facebook announced increases in revenue today despite all the noise around Cambridge Analytica. And now we have the introduction of a homogenised messaging service. Joy! It just goes to show if you get a product for free, you don’t own it, you are that product. For more information on the combined messaging services there is a great in depth article about that on The National.
BACK TO FACEBOOK
You may be looking to boost your posts and services on Facebook, but you're weary on all the technical jargon. There are a dozen ways to improve your skill set on Facebook without having to hire an intern or tech guy.
Firstly you may want to think about getting a blue certified tick, which can be done by taking an exam via Facebook Blueprint. This will school you on a variety of different subjects such as Ads Manager, Boosting, Bidding Effectively, Carousel Ads, Generating Leads from Ads, and Pixel.
I hope this helps. If you have any questions regarding blogging, the latest CMA rules for Instagram or how to monetise your blog you can always comment me below. I know it can be a bit of a labyrinth, maybe daunting for some. So don't hesitate to get in touch.