Let's face it, January is the most miserable month in the calendar. It's cold, everyone is skint, and everyone is posting pics of Robert Downey Jr mid-eye roll with the caption, 'new year, new me'.
Worst of all, people’s procrastination of doing the dry January (whilst admirable) withers after the first week when they realise that they don't have the intestinal fortitude to stay indoors for 30 days straight and not drink.
So my question is, does drinking have to be dry?
Since I've been working alongside DiscoverBrew, a monthly beer subscription service where each subscriber gets six beers delivered to their door complete with a personalised video and tasting notes, I've actually started drinking less!
Drinking less and also in higher quality, becoming more discerning about my beers and introducing my friends to new experiences. (Because that's what it's all about right? Showing off a bit!)
Yes everyone can still complain about being on their knees financially, which still makes this a great option as I can invite friends round for a cost-effective night in, drinking responsibly like the grown-ups we are. We all have to become grown-ups eventually and DiscoverBrew is a step towards adulthood, believe me.
Also, by drinking quality beers moderately and enjoying the process, you circumvent those feelings of failure when it comes to skidding off the dry January slopes. You never told yourself you were going to stop drinking completely, so you’ve not failed at anything! It’s a positive mindset as well as a pastime.
The personal touch
Each beer in the box is hand-picked from hundreds that are tasted by the DiscoverBrew team, and only great beers make it into each box.
I love getting my tasting note tutorials and the personal messages from Conor, the ‘Brewmellier’ of DiscoverBrew that comes with every monthly Brewbox. It heightens my tasting experience by pairing each beer with something that will complement, whether that’s a snack or a meal or simply to be enjoyed by itself.
So here’s to a less dry, more discerning January. I’ll drink to that…