Why You Need the TAG Heuer Connected Watch Available at Beaverbrooks

Today I'm very excited to talk to you about the new TAG Heuer Connected watch, now available at Beaverbrooks, which is designed for a customised physical and digital experience focused on performance. Thanks to Beaverbrooks you can find out all you need to know about this incredible timepiece here.

If you already own a TAG Heuer Chronograph, you might be tempted to sit this one out, but I’d highly recommend you don’t go anywhere just yet. This TAG Heuer Connected smartwatch offers something entirely different to the user with a state-of-the-art, custom-designed digital experience geared towards performance. If your lifestyle entwines between business, style and working out, then it's not either or. There is no dichotomy or agony of choice, it's both.  

Before the outbreak of Coronavirus I lived very gregariously. Often flitting between meetings, press events, running and working out at home. When I dressed for my fitness workouts I’d put as much emphasis on my appearance as I would a client meeting.

It was paramount to my brand, which is ultimately me, that I always tried to present the best version of myself. 

Pre-social distancing, the majority of people in my life saw me mainly in athleisure wear going to and from my fitness classes, so it was important that I made an effort. Don’t get me wrong, I’m still principled when it comes to my personal style. Even if no one other than my dog Charlie can attest.

With self-isolation it would be so easy to slump into that slovenly version of myself. The lethargic Carl that likes to binge watch Netflix series and scroll endlessly through Instagram. In a bid to avoid tedium and distraction when working from home I have to focus on routine. Each morning I put on a shirt after my usual grooming regime. As part of my ritual to stay disciplined I apply my TAG Heuer Connected smartwatch to my wrist, almost by osmosis installing a verisimilitude of professionalism. To shorthand this, I’m ready to work.

On the aesthetics of the watch TAG Heuer’s Chief Strategy and Digital Officer, Frédéric Arnault, who has led this ambitious project, explains: “The Connected watch is not only a beautiful timepiece, it’s a truly immersive experience, as it now sits within a complete TAG Heuer digital ecosystem geared towards performance and sports. The navigation has been deeply refined so the product is as intuitive and easy to use as possible, both in everyday life and during sports sessions. It expresses the brand in a completely new way and offers limitless possibilities in terms of innovation for the future. Thanks to the talent and dedication of our teams, the new Connected is a truly brand-defining product that will lead the way into a new era for TAG Heuer.”

The style features that resonate with me

The watch is a clever fusion of luxury engineering combined with luxury smartwatch design. It has some intrinsic cosmetic features such as the ability to edit and customise watch faces on the watch or mobile phone. Through the Custom-built TAG Heuer Companion app for iOS and Android you'll also be able to browse and download TAG Heuer watch faces. 

Of course, the new TAG Heuer Connected is not limited to counting your pulse or steps. If you opt for the stainless-steel case you'll find it has the interchangeable perforated rubber strap or steel bracelet feature. Perfect if your day consists of having to vacillate between working-out and client meetings. 

Another handy feature for when you're zipping from meetings, working-out or to street style photo shoots are the customisation updates. I can now set my preferences for displaying activity progress, notifications, and crucially - weather updates. (Yes it's a nightmare when you get caught woefully underdressed during a downpour). 

In light of COVID-19 all Beaverbrooks’ 22 TAG Heuer stockists are currently closed, but you can still buy this beautiful timepiece online at Beaverbrooks.co.uk.

You will also receive FREE next day delivery to your home, meaning this luxury smartwatch could be on your wrist tomorrow!

You can still get in touch with and talk to the Customer Service team over email. And, if you want to speak to one of the team in person, you can request a callback. Visit www.beaverbrooks.co.uk/contact-us for more information.

*This sponsored post was created in collaboration with Beaverbrooks & TAG Heuer.