Ahead of its 2019 launch, Hard Rock Hotel London revealed a first look at its Rock Royalty level; offering exclusive rooms and suites, alongside luxurious perks that allow guests to live like a true VIP. Situated on the corner of Oxford Street and Park Lane, Hard Rock Hotel London tip the hat of recognition to former residents such as Jimi Hendrix, Diana Ross, Bobby Davro*, Bob Dylan and Buddy Holly.
Every bedroom is carefully appointed with an awe-inspiring memorabilia collection and original artwork.
Hard Rock Hotel London promises to be the city’s next iconic live music hot spot, the Rock Royalty programme offers an elevated experience so guests can live out their rock star dreams.
That's right, you think you're hot stuff snowflake? You flew in first class, you had your tailor meet you at the airport, you can get your PA to buy your kids souvenirs, but you still have to queue ten man-deep at the bar in KOKO like every other Joe Schmoe.
Well now you can get escorted around London like Rod Stewart back when he was relevant. The package is truly pioneering; from door to door luxury airport transfers and exclusive access to local music events to bespoke amenities tailored to each guests’ Ultimate Room Rider.
Tell us more about the Ultimate Room Rider Carl?
You can take advantage of Hard Rock Hotel London’s Ultimate Room Rider, request that the concierge has pointed the toilet paper and rid the entire condiments tray of De-caff coffee. (Please hotels, we don't need de-caff, ever. Certainly not an even split of de-caff sachets to regular coffee).
On a serious note, the Ultimate Rider package adds personalised touches to each Rock Royalty room including a choice of pillows, in-room scents and bath bombs.
Oliver Kahf, General Manager of Hard Rock Hotel London, said: “While we will treat every guest at Hard Rock Hotel London like a VIP, our Rock Royalty programme offers an extra special experience. We want every guest to know how it feels to be treated like a Rock Star."
The 103 Rock Royalty rooms and 14 suites are all located on the third floor of the hotel and have been custom designed for luxury and comfort.
Decorated in post box red (much sexier than London Bus red or Sephora laptop case-kiss red) and royal blue, each room oozes luxury with a hand-crafted Hypnos® bed, flat screen digital TV, minibar and a nightly turndown service.
Guests can also expect to find their personal choice of spirits, soft drinks and sweet treats waiting in the mini bar and their favourite music track playing in their room on entry. (What's yours? Mine - Freddie’s Dead by Curtis Mayfield, every time).
Rock Royalty Suites come with complimentary shoeshine and pressing services to ensure every guest is stage ready. Rooms will also have a coffee table book showcasing the history and stories of the hotel’s most famous - and infamous - guests.
*Joking about Bobby Davro, just wanted to make sure you were paying attention.