This week M&S hosted a star studded evening to mark the launch of its biggest ever men’s tailoring range and the appointment of David Gandy as its first ever Ambassador of Tailoring. I'll tell you what, M&S know how to put on a party, it's a Great British brand steeped in history and they know how to tailor for every gent in the UK regardless of shape and size. For a lot of men out there M&S has always been an introduction into wearing suits, whether it's for your first interview, your first day at work or for a special occasion such as a wedding, M&S has always been there for us - helping us dress better with affordable suits.
Hosted at the incredible Scarfes Bar in Rosewood Hotel, M&S held a Tailoring Talk with a stylish panel of industry experts including M&S CEO Steve Rowe, supermodel David Gandy, uber stylist, Sarah Ann Murray and industry expert, Terry Betts, and was hosted by style icon and influencer, Jack Guinness. The Tailoring Talk panel deliberated the past, present and future of tailoring, discussed M&S customers and their input into shaping the new range, as well sharing stories on first suits and debating ultimate suiting icons. The talk went on for about 30-45 minutes with a knowledgable audience hanging on every word of the panel. It was also very interesting to hear the panels style icons. For me, when I need inspiration for formal attire it has to be David Gandy and Cary Grant (right).
Media, iconic menswear influencers and a number of special guests attended the event, including face of M&S Autograph Oliver Cheshire, Jesse Metcalfe and Cara Santana, Toby Huntington-Whiteley, Jim Chapman and Eric Underwood.
The event marked the launch of M&S’ biggest ever tailoring range across more sizes, lengths and fits than ever before with 65 colour style options across four fits, giving customers their most personalised off the peg fit. This ties in with the introduction of M&S’ first ever tailoring ambassador in the form of global style icon, David Gandy, to bring the tailoring collection to life for customers, offering style inspiration and advice on ways to style and wear suits.
It wasn't all cocktails and canapés, there was a real purpose to the event, bringing everyone together so we can spread the word that from Winter 2017, all customers will receive even better service in M&S stores with suit advisors being up-skilled through the introduction of a new nationwide training programme.
A brand new suit style section is now available online, housing editorial content, video, as well as tips on how customers can wear suits for different occasions from the different ranges within M&S.