Why do celebrities launch fragrances?
How much do they earn?
What are my top five male celebrity fragrances?
Celebrities can earn an obscene amount of money cashing in on their name and status. Reports suggest roughly 1/5 of the fragrance industry can be accredited to celebrity fragrances. Elizabeth Taylor wasn’t the first actress to release a ‘celebrity’ fragrance back in 1991, but she made more money from her fragrance 'White Diamond' (grossing more than $1million dollars and counting) than all of her films combined. Depending on the size of the celebrities’ cache they can earn on average earn 5-10% of sales for licensing their name including an initial bunce of £3 million.
Here are my top five celebrity menswear fragrances.
1. Vetiver & Cedarwood - by Dermot O'Leary
Dermot has released two fragrances this summer, in a collaboration with master scent creators and Marks & Spencer’s. Why has Dermot released a fragrance? It's a lateral move and a bit of a no-brainer as his skincare range with M&S was a huge commercial success. He's been a member of the British Fashion Council for years and regularly features in GQ's listicles for stylish men of the year.
The difference between the two scents? Bergamot & Basil is fresh and aromatic whereas the Vetiver & Cedarwood is a contrasting warm, silky and spicy blend to suit your mood and style. Day/Night.
My personal favourite out of the two is Vetiver & Cedarwood as it really packs a punch, it's sophisticated and masculine. This fragrance leads with invigorating top notes of pink grapefruit and mandarin combined with deep accords of black pepper, clove and geranium on a warm and woody base of Cedarwood, amber and vetiver.
They are beautifully styled with minimalistic packaging and bottles which will look fantastic on your grooming shelf at home. All for £22, outstanding effort Dermot.
2. Intimately Beckham Men by - David Beckham
How can we leave out ol’ Golden Balls? Intimately Beckham Men is modern, spicy with some warm notes of cedar, sandalwood and resins. It has a nice mix of florals and the finish is fresh, exotic and dignified. Some good longevity, (or Sillage as they say in the trade) approx. 5-6 hours. The only downside is that it’s a little middle of the road. Got the feeling he played it safe on this one to widen the appeal.
3. Blue Seduction - Antonio Banderas
It’s a nice sporty-fresh fragrance for men and is well suited as an everyday fragrance. You’ll get an instant miasma of melon and mint followed by faint wood notes. It’s not a going out fragrance, more fresh out of the gym or walk around the park fragrance. The best thing is the price £17! Worst thing, does smells a bit like melon bubblegum.
4. Unforgivable - Sean John
It’s fruitier than a bathtub of skittles. Very citrus-y, some may find it a little overloaded on the fruit notes, but I don’t mind that. It's fresh but also a bit dark, it has a bit of mystery to it. Good for casual wear and second opinions tell me it appeals to a younger age range. One negative; doesn’t give you a lot of sillage, expect to top up after 2 hours.
5. 007 Bond Perfume
Well not really a celebrity but what the heck. Let’s start with the positives, (perhaps the only one) the bottle is fantastic with its cross hatching reminiscent of a Walther PPK. It does have staying power, much like the Bond franchise. If you think that the first Bond Dr No was released 55 years ago. Sadly, it's a bit of a missed opportunity, it's got apple, it's generic, it’s not nearly masculine enough to be worthy of the Bond stamp. Could have done with some leather notes, maybe gunpowder, you get my point.
But Bond never wore aftershave himself if you read your Fleming.