The Jo Malone London Gent | Introducing John Boyega

Jo Malone London has extended the family to proudly welcome and announce the appointment of London born movie star, John Boyega, as an ambassador for the brand. 

You might know John Boyega from the Alexa adverts, more than likely from the Star Wars franchise. However, I first clocked eyes on him when he starred in Attack the Block which was set on a Brixton estate in South London. 

It was quite a divisive film that I so happened to love. As an aside you should listen to film critic Mark Kermode get dismantled by the movies director Joe Cornish when he delivers an indifferent verdict. That doesn't happen every day of the week.

What I love about John Boyega is how down-to-earth he comes across. Growing up in Peckham, to Nigerian British parents his story celebrates the diversity and vibrant culture of this city, he still proudly calls home.

In a recent Q&A with Jo Malone London John refers to fame as something of a non-event. Almost an anti-climax.

JML: What is something you didn't expect about being famous? 

JB: One thing I didn't expect about being famous is the fact that some things don't change. Sometimes you have to wait in the queue like everyone else and that's fine. I mean, I guess I got told so many things about being famous I thought that everything was going to change from me. But I still go shopping late at night in my PJ's. Nothing's really changed. 

His latest role see’s Boyega navigate new territory, celebrating Britishness, storytelling and fragrance as he takes on a new kind of spotlight as the first Jo Malone London Gent. 

I know what you're all thinking, hey Carl, weren't you crowned the first Jo Malone London Gent? You're absolutely right, I'm sure it's just a typo in the press release, no need to get the lawyers involved.

About the collaboration John says: “I love the creativity and storytelling element of Jo Malone London. It’s something I resonate with,  it’s how I work best. With discussion, collaboration and down to earth honesty.”

This is very exciting news, John Boyega has my pure unadulterated benediction (not that he needed it) and I can't wait to see him put his personal stamp on the brand. 

I guess this also heightens my chances of being an extra in the next Star Wars movie. Even if it's just by 00.1%, as they say, never give up the daydream. 

 You can shop the Men's Fragrance at one of many of the Jo Malone London stores, or through their website

I've written extensively about Jo Malone London and their products in other posts, as a brand ambassador I'm always first to the press releases and monthly updates. Make sure you follow me on the social pages where I deliver all the latest updates as I get them. 

 

Jo Malone London Release the Bronze Wood & Leather Cologne Intense

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DRUM ROLL! Time for some Jo Malone London news. (One unfurls large reading scroll and positions himself on a balcony 20ft above the hordes of baying Jo Malone London fans). As a proud global ambassador of Jo Malone London I'm extremely blessed with the opportunity to trial at their news trials and fragrances. 

This month we have two new releases to get stuck into. Jo Malone London have not only launched a brand new intriguing fragrance to their Cologne Intense family, entitled Bronze Wood & Leather Cologne Intense, they will also be extending their highly sought after Myrrh & Tonka Collection to include a Home Candle and Body Crème.

It arrives carefully presented  sleek black packaging. As a former student of the Jo Malone gift wrapping class of 2018, I can tell you it's an under-sung, lost art that goes on behind the scenes. 

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Bronze Wood & Leather Cologne Intense fragrance

If you're like me and love leather as a note in your fragrances, then you'll LOVE this new blend, rich with precious ingredients. Perfect for the winter months; smoky and warm, enlivened with vibrant juniper and fresh grapefruit and finished with a mysterious twist of vetiver.

It's opulent, it's luxury, it's empowering. The perfect tonic for an evening date. I'm awash with a lot of casual and semi-casual fragrances currently so I'm relieved to have a scent that slots perfectly into evening wear. 

100ml Cologne RRP £120 50ml £75. 

Jo Malone London is available in 61 countries worldwide and will also be extending their Myrrh & Tonka offering to include the decadent new Home Candle (£56) and luxurious Body Crème (£62).

A top tip from Jo Malone London

You can layer your scents much like you can layer your winter wardrobe. Jo Malone London recommends that you moisturise with the new Myrrh & Tonka Body Crème. For the cherry on top add a spritz of Bronze Wood & Leather Cologne Intense for an oriental, woody scent, enriched with deep, resinous myrrh and warmed with cashmere wood.

What's your favourite Jo Malone London scent? I'd love to know which scent resonates with you and how you layer yours. Feel free to drop me a comment or a DM on my Instagram if you have any questions regarding the Jo Malone London scents.