Have I told you how Davidoff are missing a marketing trick? They should simply sponsor a catwalk showdown between David Beckham and David Gandy! It will be coined the 'Almighty Davidoff'. You see that's why I get the big bucks people.
It leads me swiftly on to this classic scent from Davidoff, neatly entitled: Davidoff Cool Water.
It really was. Released in 1988 the Davidoff Cool Water fragrance came about and enlivened the aquatic range.
In the top note, a marine splash awakes the senses with a distinct floral opening. You'll get an immediate introduction to the main theme of Lavender, followed by a subtle push of Rosemary and Orange Blossom.
I know these all sound like girls that will be linked to Jeff Bezos as he looks to seek solace from divvying up over $50Bn in divorce settlements. But trust me, the signature blend and vibrancy of this blend has stayed the test of time.
On the dry down you'll get that relaxing flourish of sandalwood, cedar with an undercurrent of musk. A very reassuring masculine vibe.
What do I think?
Pierre Bourdin created and broke the mould when he introduced Davidoff Cool Water. Other flankers have saddled nicely, the Deep Dive and more recently Cool Wave have been notable inclusions to the Davidoff Cannon. But for my money nothing has usurped the original.
When and where can I wear it?
It's a very casual fragrance, perfect for the office or out on a lunch date. It's not sophisticated enough for black tie or dinner events. I'll be wearing this to meetings with clients, coffee runs, even on my upcoming trip to Bali.
It's very Spring/Summer, it's fresh, youthful. I'd wear this with shorts, polo, tee shirt. My one reservation is that I'm loving the scent, but definitely feel like I'm at the high end of the demographic for its target audience. Because of the citrus/sweet notes, I'd say it would be too playful for anyone 45 and older.
Would I buy it again?
Absolutely, I've been buying it for years. I can't wait to roll this is out in the hotter months, that's if it lasts the course in Bali. It wakes me up, enlivens my senses. Makes me want to put on Pet Sounds and ride my little Deuce Coupe all the way to Lowestoft.